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The First Great Myth of Legal Management is that It Exists: Tough Issues for Law Firm Managing Partners and Administrators

by H. Edward Wesemann

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Editorial Reviews
Product Description
If there was a handbook formembers of law firm management, it would be TheFirst Great Myth of Law Firm Management is that it Exists.  Dealing with the tough topics thatmanaging partners worry about but many consultants are afraid to tackle, The First Great Myth-- collects some of Ed Wesemann's most popular articles from publications around theworld, including his famous monthly e-mail columns.  Some of the topics covered include:Firing Unprofitable Clients  Manyfirms get so busy pushing hours and rates that they overlook a critical reviewof their clients as an opportunity to "pick some low hanging fruit.".Ten Terrible Truths About LawFirm Strategic Planning Law firms have trouble implementing strategic plans because it is a flawedprocess from the beginning. Valuing Management  Law firms aren't really mismanaged - mostaren't managed at all.  That's what youget when you have volunteers running your business.  Taking the Easy Way Out:Non-equity Partnerships Many firms think that by making non-equitypartners they have solved their problems with unproductive partners andassociate leverage.  Wrong!  Ten Terrible Truths About LawFirm Compensation  Some law firms equate compensation with management as if lawyers werecommission based aluminum siding salesmen. It's time to take a new look at the way we pay people.Hitting the Wall: Six Rules toManaging the Mega Practice Most major business developers top out at about$3 million in annual billings.  It's timeto help the elite billers manage their practices.Knowledge Management:  The Emperor Has No Clothes  For most law firms, all of the money and effortspent on knowledge management is a    wasteof time.  For anyone to benefit from KM,law firms have to change the way they do business.Pricing to the Market   Some clients are moreprice sensitive than others.  It ispossible to identify the clients who are willing to accept higher rates beforeyou send the bill.           A Common Sense Approach to Cross Selling  Why lawyers keepscrew


All Customer Reviews
Average Customer Review:4.5 out of 5 stars
5 of 5 people found the following review helpful:

4 out of 5 starsPleasant Surprise, 2005-09-17
Who would read a book with this title other than someone who has a running interest in law firm management? Well, anyone with that running knowledge knows that law firms are different from other entities and that they are hard to manage and that they are notorious for being mis-managed. So, what else is new?
Actually, some fresh treatments and insights contained within this book is what is new!
First off, what a treat it is to have this common knowledge put together so succinctly.
Secondly, the chapter on partner compensation -- a perennial favorite topic in any firm greater than 1 -- paints a very clear picture of the inherent booby traps.
Last but not least, the chapter on the 6 Rules to Managing The Three Million Dollar Practice and Beyond is worth the price of the book alone. It is such a unique and useful presentation of what works.


4 of 7 people found the following review helpful:

5 out of 5 starsWesemann's a Wise Man!, 2004-06-11
Thirteen chapters and every one a thought provoker. I thoroughly recommend this book.


15 of 15 people found the following review helpful:

5 out of 5 starsNot Just For Law Firms . . . And Long Overdue, 2004-06-09
This is a great read and a fabulous guidebook to overcoming the ingrained biases in your thinking and addressing those seemingly impossible problems and tough issues inherent in managing a professional firm.

The author, Ed Wesemann, manages to delightfully provoke the reader's thinking: "most firms would be more profitable if they fired 80 percent of their clients," and "you can't get anything done with concensus management when everyone has a veto. It's like being managed by the UN Security Counsel."

Chapter One prescribes a number of cogent actions to take for Firing Unprofitable Clients; while the next chapter highlights the Ten Terrible Truths About Strategic Planning. Subsequent topics include valuing management, handling compensation issues, mergers as a marketing tool, and non-equity partnerships. My personal favorites are the chapter entitled Pricing to the Market that offers a highly innovative approach to analyzing price sensitivity and The Seven Basic Laws of Successful Networking, which will redefine your views on networking.

The book concludes with timely chapters covering When Good Firms Go Bad, and an in depth look at seven future trends likely to impact professional firms over the next five years. While targeted to "Law Firm" managing partners and administrators, it is my strong belief that this text offers solid guidance to those having responsibility for managing any kind of a professional service firm.




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