by Susan Drake, Michelle Janette Gulman, Sara Roberts
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6 of 6 people found the following review helpful:
Basic Manual on Employee Loyalty, 2005-11-16
This basic manual teaches you how to encourage your employees to buy into your business strategy and brand before you begin selling to real-world customers. Internal marketing programs should be part of every company's operations. Authors Susan M. Drake, Michelle J. Gulman and Sara M. Roberts show that motivated, energetic employees are important assets; they can expand your business exponentially. Simply by fulfilling basic human desires for recognition, advancement, esteem and education, you can build tremendous employee loyalty. Written in a light, breezy style, which occasionally might have benefited from more detail, this book provides examples of companies that have instituted exceptional programs. We strongly recommend it to executives, small business owners, and human resource and department managers looking for strategies to energize their companies by using their most valuable
resource: their people.
2 of 2 people found the following review helpful:
Internal marketing, internal communication, good viewpoint, 2005-09-17
Companies pay a lot of attention to a strong marketing plan for consumers but often don't pay much attention to internal marketing. One of the most powerful marketing forces you have is your employees. When they are excited about your product then they tell others. The authors of this book provide step-by-step guidance on how to get your employees to become your best marketing source by being your most dedicated consumer. They even include details on how to do things like break bad news to employees in such as way that it does not demoralize others.
Starting with Chapter 4 the authors take you on a detailed method for setting a course for action, setting goals, and then achieving those goals. Chapter 5 follows up with communicating good and bad news, choosing the right vehicle for communicating your message, and making the most of that communication vehicle. Other chapters include training as a marketing tool and using rewards and recognition. Easy to understand and apply, Light Their Fire is highly recommended.
2 of 2 people found the following review helpful:
 Steps toward Success...., 2005-08-24
Once picked up, this book would not easily yield to being put down again.
Written in fast-paced style, with great insight and illustrated with a fund of anecdotal evidence, "Light Their Fire" is a valuable blueprint for any organisation to follow in getting a grip on their internal processes that lead to external successes.
Throughout the book, I became aware of a feeling that issues raised in the book were pointing to the necessary creation of another one to address them... I look forward to it with anticipation.
5 of 5 people found the following review helpful:
Light Their Fire, 2005-08-09
We are always trying to attract new customers. We seek new and attractive ways to bring them into our work places, but we forget that some of our best advertizers are the people who work for us. Light Their Fire focuses on pulling our employees into the advertizing mix and making them part of the equation of success. Sections of the book also focus on planning, which we all lack. We have meeting with staff and plan for the meetings only hours in advance. What are you going to focus on but the negitives rather than the positives. Proper planning starts when, if not before, the meeting is scheduled. Well worth the time to read.
4 of 5 people found the following review helpful:
Removing the Dilbert Aspect From YOUR Company, 2005-07-18
As anyone who has ever read Dilbert knows, working for a big company sucks. The pointy haired managers are all too common. This book is on solving that problem.
People in most companies are made to feel that their contribution, their importance to the company is just about nil. Experience has shown most of us that devotion to the company is not reciprocated. We think we are doing well, we think we are doing what the company wants. And we are on the lay off list.
The difference here is communications within the company. Are we really pushing in the direction that the company wants to go, do we understand what the company is expecting of us. Most of us care, most of us don't feel that the company cares.
This book talks about inter company communications and how management can most effectively communicate their views to employees. This includes the three key points of identifying and tailoring your messages for maximum effectiveness, understanding and using various communications tools to get as much understanding out of your messages as possible, and most important, measuring the effeciveness of your messages.
This book presents internal communications in a new but easy to understand light.
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