by Marti Barletta
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Product Description
Why do Best Buy stores offer “Personal Assistants?” Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the “godmother” of the new Volvo concept car?
In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women’s market. Updated success stories, original strategies and applications, and gender-effective advertising “best practices” make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women.
An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase “PrimeTime Women™” to show how yesterday’s “little old lady” will be tomorrow’s “Ms. Moneybags,” a target for myriad industries—banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few.
In Marketing to Women, Barletta reveals:
* How and why women reach different brand purchase decisions than men * How to use her proprietary GenderTrends™ Marketing Model to create strategies and tactics that will win women’s brand loyalty * How to hook women consumers with new products, relevant communications, smart selling techniques, and the right marketing strategies * Why smart marketers will tap into the profitable market of women 50 years and older—the “golden bull’s-eye” of target marketing
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Average Customer Review:
0 of 0 people found the following review helpful:
 Long Time Coming, 2008-04-05
I knew who my target market was, fortunately. Now I have the concepts and the tools to create and present the right message to attract that market to my products and keep my customers coming back for more. Other than Guerrilla Marketing, there may not be a better book in this genre.
0 of 0 people found the following review helpful:
 Just okay, 2008-02-15
This book repeats the same info, over and over and over. If the editor would cut out all the duplication, the book would be about 1/3 its current size. There are some nuggets, here and there, but if I'd had a chance to browse it more completely (like you can at a book store) I would not have bought it. That's the price one pays by buying through Amazon, and considering the convenience, etc., it's usually a small price. Dont' really recommend this book one way or the other.
1 of 1 people found the following review helpful:
This Book Helped Our Business, 2008-01-31
Marti is a person of remarkable insight. What she understands about human nature and the way that men and women view the world is backed up by both solid research and keen intuition.
Luckily - for her clients and the readers of her books - she has applied those insights to teach us all how to effectively communicate to women about our products, services, and ideas.
A pragmatic intellectual, Marti applies her thinking to a wide range of marketing topics and writes in a lively style that makes her work a delight to read.
0 of 0 people found the following review helpful:
Excellent Book on Marketing to Women, 2008-01-12
This an excellent book that covers the insights of "what women want" when it relates to their purchase decisions/habits. Anyone that owns a business should read this. It is one of the few books that I've read in a long time that is actually packed with valuable information. Written in a style that is educational and entertaining. This is definitely a book that will remain on my bookshelf for many years.
0 of 0 people found the following review helpful:
A Note from Marti Barletta, author of Marketing to Women, 2007-11-02
For anyone interested in additional reviews, there are 33 more under the first edition (2003), which is listed under Martha Barletta, rather than Marti Barletta at [...] .
This second edition retains all the good stuff from the first edition, and adds photo examples of good marketing to women communications, plus a completely new chapter on PrimeTime Women (women 50-70 years old). PrimeTime Women(tm): How to Win the Hearts, Minds and Business or Boomer Big Spenders, is also the title of my most recent book, released in 2007.
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