by Edward Wesemann
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Product Description
Dominance is an integral aspect of strategy. Strategy, whether in war, sports or business, is about how one can place themselves in a competitive position that gives them an advantage over competitors. If that position can be made so overwhelming by one competitor that others are effectively taken out of effective competition, that competitor is dominant. Dominance wins. The game is over. Everyone else is playing for second place or lower.Creating Dominance describes how successful law firms have gone about dominating their marketplaces - be they a practice area, a city or an industry. The book begins by describing the characteristics that identify a dominant firm and the precise strategies law firms can use to put themselves in a position of dominance.
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Average Customer Review:
1 of 1 people found the following review helpful:
Compact, practical, excellent, 2008-01-07
I agree with the other early reviewers. There are many books on marketing law firms, strategy, etc. But Wesemann's book is compact, practical, and memorable. Ton of common sense, applied with savvy. Like any business strategy book ever written, some pages seem a little obvious (enter an emerging industry, both risk is high [industry may fizzle] and reward is high [catch the swell]). Then he describes an attorney who joined a hospital board, was puzzled by the medical problems, and quickly replaced his $300/hr billing with a national-profile and essentially unique $15K/day hospital ethics practice. That's catching a wave, indeed. The book is a great bargain and worth the reading; it's not long (100 pp).
1 of 4 people found the following review helpful:
This is a great topic and a great read!, 2005-04-13
While I thoroughly enjoyed Wesemann's earlier book on Management Myths, this is a fabulous. It is curious that no other publication (that I'm aware of) in the professional service sector has explored the topic of competitive dominance. This is a unique topic and extremely well presented.
4 of 9 people found the following review helpful:
Straight forward - straight talking, forward thinking, 2005-03-30
Ed Wesemann is one of my partners in Edge International, so I guess you may well think I am biased. But having recently reviewed a copy, I am delighted to recommend the book.
Ed needs no stars from me, but I truly feel he deserves five of them.
Ed is - as the headline suggests - straight forward. He tells you exactly what he thinks in plain language. His expertise as a law firm manager and consultant is a remarkable source for some very clever ideas and very wise recommendations. His experience on law firm strategic and growth issues is almost certainly second to none. He demonstrates these characterstics again in this, his second major book on law firm management.
When Ed says with Peter Drucker "If you cannot dominate your market, get out of it", most firms may disagree. Experience and history are on their side, though. And one of the best first steps law firm managers can take is to mine the book for its practical advice on how to become dominant in a legal market. And there is much to be found.
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