by Peter Skarzynski, Rowan Gibson
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Product Description
If you're like most business leaders, innovation now tops your corporate agenda. But despite all the talk and excitement about the importance of innovation, managers have so far found scant help for innovating in a systematic way that fuels consistent growth and sustained success.
In Innovation to the Core, Strategos CEO Peter Skarzynski and business strategist Rowan Gibson change all that. They share the accumulated wisdom from Strategos--the consulting firm Skarzynski co-founded with Gary Hamel that helps clients instill innovation into their very core. Drawing on a wealth of stories and examples, the book shows how companies of every stripe have overcome the barriers to successful, profitable innovation. You'll find parts devoted to crucial topics--such as how to organize the discovery process, generate strategic insights, enlarge your innovation pipeline, and maximize your return on innovation. Frequent hands-on tools--frameworks, checklists, probing questions--help you put the book's ideas into action.
Crafted in close coordination with Gary Hamel--the man who Fortune magazine has called "the world's leading expert on business strategy"--Innovation to the Core is the definitive fieldbook for making innovation a core competence in your organization.
Click here to watch a trailer for Innovation to the Core: innovationtothecore.com/thebook/index.cfm?target=watchtheintro
"At last, a book that tells us what innovation really is and how we can embed it into the DNA of our companies. A splendid guidebook with terrific examples."
-John Naisbitt, author, Megatrends and Mindset!
"Until now, innovation has been a religion without a bible. Innovation to the Core aptly fills the void."
- Al Ries, coauthor, The Origin of Brands
"Innovation to the Core is what so many books about innovation have failed to be--a prescriptive 'how-to' that enables managers and executives to really understand what it takes to make innovation a core competency of their companies. The detailed examples ensure that readers relate the theory to the business realities."
-Kelly Duffin-Maxwell, Senior Vice President, Breakthrough Innovation, Kraft Foods, Inc.
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Average Customer Review:
1 of 1 people found the following review helpful:
A breakthrough book about breakthrough innovation,, 2008-09-25
Innovation to the Core provides easy-to-understand, useful information about how to implement a "systemic enterprise capability" that will sustain innovation as a way of life. Rowan Gibson and Peter Skarzynski have given us a breakthrough book about breakthrough innovation.
I was captivated by the book. It is well written, clear and an inspiration to read. Without hesitation I recommend this as a must read for anyone interested in how to implement and sustain innovation in their organization. It is a one-of-a-kind book that kept me reading late into the night until I had finished it. I read a large number of books on innovation and it ranks among the best.
We have interviewed co-author Rowan Gibson about Innovation to the Core and his clarity of thought and insights about innovation are truly admirable.
0 of 0 people found the following review helpful:
Excellent book about innovation with a focus on people, 2008-09-21
Innovation to the Core is an excellent book! I can recommend this book to anyone working in large enterprises on innovation, innovation processes or business strategy. While not going deep into the question why innovation is important, the authors role out an extensive plan how to make innovation a core capability of your organization. It is assumed that successful application of this "blueprint" will ultimately lead to sustained competitive advantage through continuous breakthrough innovation both in products and in the business model. The examples of Whirlpool, P&G, IBM, GE and others are used to proof this assumption.
The book is very much focused on the importance of people behind innovation and discusses a wide array of business elements that may need to be changed in order to implement and operate a holistic, seamlessly integrated innovation process. The transformation process and key issues are repeatedly compared to the development of TQM many years ago. An idea that I like because it allows us to learn from experience in the past where companies were challenged with a focus on quality similar to a focus on innovation today.
While this book is great when read with a focus on the key issues surrounding cultural change, values and corporate learning, I can not agree that it is a complete blueprint for making innovation work. The key topic of IT and processes did not get the attention it should have received to complete this book. According to my own experience with global organizations and also to other authors like Prahalad in his latest book on innovation, are IT systems and processes two of the key success factors to a sustainable system of innovation inside the enterprise. Skarzynski & Gibson devote several chapters to processes and IT but only at a very high level without making clear that infrastructure transformation is a key challenge of large enterprises with their zoo of grown systems and millions of dollars wasted every year in efforts to transform these systems into something efficient. If the authors could upgrade the chapter on IT to show how the architecture can be transformed in a workable way this book would be just perfect!
5 of 6 people found the following review helpful:
Great book, very sound methodology, 2008-08-03
I loved this book. The methodology is sound, applicability is high and content is very strong. Congratulations to the authors.
8 of 11 people found the following review helpful:
If your firm's strategy can be applied to any other firm, you don't have a very good one., 2008-03-31
This is an outstanding book, it distills ideas from other books into a step by step format! If you've read Gary Hamel's work, this books takes most of his insights and puts them in a how to format. Very insightful! It's great for startups also as it lays the foundations of the seeds to place. Buy it, read it, carry it with you and share it. No more excuses for not making innovation a daily conversation at your company.
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