Start & Run a Copywriting Business

Corporations and agencies outsource most of their copywriting and need copywriters more than ever today—including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work.

This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business.

Topics covered include: * Deciding if copywriting is for you * Mastering basic copywriting techniques * Getting started in the business * Setting rates and quoting on assignments * Tapping into top markets * Effectively marketing your services * Managing your work, time, and money * Troubleshooting and getting help

Turn your talent into dollars by learning to write ads, brochures, direct mail, websites, and business-to-business and e-mail marketing materials. Start & Run a Copywriting Business will show you how to write copy your clients will love.

The worksheets and checklists on the CD-Rom are included in MS Word and PDF formats for use on your Windows-based PC.

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All Customer Reviews
Average Customer Review:
0 of 0 people found the following review helpful:

Very helpful book, 2008-07-26
If you're looking to get into the copywriting business, this is one of the books you should read.


0 of 0 people found the following review helpful:

A good business bible from Steve Slaunwhite, 2008-03-02
I had the good fortune to take a course given by Steve Slaunwhite, and he covers the B2B market quite well. His website is quire well organized, and I brought this book, not knowing he was the same author of the course I took. This book is very practical, and I recommend it, for its down-to-earth approach. Steve made a successful career transition
From being in sales to becoming a top B2B freelance copywriter. He inspired me go plunge into the freelance copywriting world, after being downsized by a major corporation.
Randy Kemp
http://www.randykempcopywriting.com



1 of 1 people found the following review helpful:

Honest, Helpful Advice for a Copywriting Business, 2008-02-24
This is a very well written, entertaining, informative, and helpful account of what it takes to start a freelance copywriting business. Everything from suggestions on how to write different types of marketing copy to advice about how to manage money and run the business is included. This is probably the best single volume on the subject.


0 of 0 people found the following review helpful:

The best I've read!, 2007-11-02
I've read quite a few books on writing over the years, but I have found this to be one of the best I've read yet for freelance copywriting. It's full of great information and he even gives you details on how to complete many different projects. The cd it comes with is also a great benefit. I would recommend this book to anyone that is interested in freelance copywriting or writing. Well worth the money. I was not disappointed on this one, it's a keeper!


1 of 1 people found the following review helpful:

Excellent book for novice copywriters., 2007-10-16
Steve Slaunwhite's, "Start & Run a Copywriting Business" is a true work of art, unparalleled by any other book on the subject. Every concern and question one may think of is covered in this book from how much money is needed to start your copywriting business all the way up to handling and managing your business and cash flow to invoicing and acquiring clients. This book far exceeded my expectations! Steve Slaunwhite knows his stuff.

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