3 of 5 people found the following review helpful:
A complete "how to" workshop under one cover, 2001-04-28
Bob Adams' Small Business Start-Up: Your Comprehensive Guide To Starting And Managing A Business is a complete "how to" workshop under one cover and provides the aspiring entrepreneur and small business proprietor. Every aspect of aspect of getting a business up and running is comprehensively covered beginning with developing a business strategy and plan, to advertising, promotion and publicity, to financing, cash management, and employee recruitment. Regardless of the service or product your anticipated venture will be producing for today's highly competitive marketplace, begin with a thorough, cover-to-cover reading of Bob Adams' Small Business Start-Up.
8 of 17 people found the following review helpful:
I sent it back!, 2000-05-10
If you are in the kindergarden and you need a book, take this one
9 of 12 people found the following review helpful:
This could be the only business guide you'll ever need., 1999-10-02
Whether you are planning to start a business or already own one, the Adams Streetwise Small Business Start-Up could be the only business guide you'll ever need. Organized into eight major sections covering strategy, marketing, sales, advertising, people, money, legal, and office, this book takes you from the very basics of starting a business through how to get the best and most effective marketing for your particular situation. It helps you deal with people problems that can waste your time and money. And it always keeps your eyes focused on your sales, costs and profits.(c)1999, VentureConsult.com
37 of 44 people found the following review helpful:
A cartoonish oversimplification of a complex subject, 1998-07-13
What do you look for in a business book? If you answered weird-looking fonts, cartoonish graphics, and breezy text, then Bob Adams' "Streetwise Small Business Start-Up" may be for you.
Bob went to Harvard, but don't worry, this book won't be over your head. Mr. Adams' tips are long on folksy charm and short on hard facts. Often, he simply points out the obvious. Example (p.99): "Consumers tend to pay a lot more attention to feature coverage in newspapers, television, and radio than they do to advertising." You don't say, Bob?
Mr. Adams tries to jazz up his limp writing by using strange fonts and dingbats, plenty of (uninformative) graphics, and even tilting whole pages diagonally, but these gimmicks merely underscore the book's emptiness. The graphics throughout are as vapid are as the text, and look like they were snatched from a bargain-basement clip-art collection.
Would-be entrepreneurs, do yourself a favor and buy a different book.
1 of 2 people found the following review helpful:
Excellent foundation book-hits a lick on all aspects., 1998-06-17
Great reference book for starting a business. Covers all aspects from accounting & tax issues to marketing, and much more. I heartily recommend this book in all my seminars. Very useful three way presentation style: in depth; Q & A; and stories with graphics. One of them is bound to match your learning style.