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The New Economy of Nature: The Quest To Make Conservation Profitable

by Gretchen Daily, Katherine Ellison

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Editorial Reviews
Product Description

Why shouldn't people who deplete our natural assets have to pay, and those who protect them reap profits? Conservation-minded entrepreneurs and others around the world are beginning to ask just that question, as the increasing scarcity of natural resources becomes a tangible threat to our own lives and our hopes for our children. The New Economy of Nature brings together Gretchen Daily, one of the world's leading ecologists, with Katherine Ellison, a Pulitzer-prize winning journalist, to offer an engaging and informative look at a new "new economy" -- a system recognizing the economic value of natural systems and the potential profits in protecting them.

Through engaging stories from around the world, the authors introduce readers to a diverse group of people who are pioneering new approaches to conservation. We meet Adam Davis, an American business executive who dreams of establishing a market for buying and selling "ecosystem service units;" John Wamsley, a former math professor in Australia who has found a way to play the stock market and protect native species at the same time; and Dan Janzen, a biologist working in Costa Rica who devised a controversial plan to sell a conservation area's natural waste-disposal services to a local orange juice producer. Readers also visit the Catskill Mountains, where the City of New York purchased undeveloped land instead of building an expensive new water treatment facility; and King County, Washington, where county executive Ron Sims has dedicated himself to finding ways of "making the market move" to protect the county's remaining open space.

Daily and Ellison describe the dynamic interplay of science, economics, business, and politics that is involved in establishing these new approaches and examine what will be needed to create successful models and lasting institutions for conservation. The New Economy of Nature presents a fundamentally new way of thinking about the environment and about the economy, and with its fascinating portraits of charismatic pioneers, it is as entertaining as it is informative.


All Customer Reviews
Average Customer Review:4.5 out of 5 stars
1 of 1 people found the following review helpful:

4 out of 5 starsGreat Case studies, great ideas, 2008-01-20
The only thing that may be lacking is that it lacks the resources to put these ideas into practice. For example, although there are many great examples and names mentioned, and the book is very inspirational, it would be aided by an appendix of practical tools for people/organizations looking to replicate the cases mentioned here. Otherwise, I have nothing but great things to say about the book for those interested in an overview of what is possible in terms of public goods valuation for ecosystem services.


5 of 6 people found the following review helpful:

5 out of 5 starsBoth a business and environmental book, 2003-11-06
The New Economy Of Nature: The Quest To Make Conservation Profitable is both a business and environmental book. Gretchen C. Daily and Katherine Ellison study the ways that human self-interest can be harnessed to protect Mother Earth, as pure philanthropy combined with government regulations simply are not enough by themselves to stand against naked human greed and unchecked commercial exploitation. From crises in biodiversity, to issues of the stratosphere, The New Economy Of Nature cogently draws upon ideas, examples, and situations worldwide to lend hope for the cause of financially motivated conservation. The New Economy Of Nature is an important contribution to Environmental Studies and highly recommended reading for anyone seeking to operating a successful commercial venture through making conservation profitable.




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