The Toyota Product Development System: Integrating People, Process And Technology

The ability to bring new and innovative products to market rapidly is the prime critical competence for any successful consumer-driven company. All industries, especially automotive, are slashing product development lead times in the current hyper-competitive marketplace. This book is the first to thoroughly examine and analyze the truly effective product development methodology that has made Toyota the most forward-thinking company in the automotive industry.

In The Toyota Product Development System: Integrating People, Process, and Technology, James Morgan and Jeffrey Liker compare and contrast the world-class product development process of Toyota with that of a U.S. competitor. They use extensive examples from Toyota and the U.S. competitor to demonstrate value stream mapping as an extraordinarily powerful tool for continuous improvement.

Through examples and case studies, this book illustrates specific techniques and proven practices for dealing with challenges associated with product development, such as synchronizing multiple disciplines, multiple function workload leveling, compound process variation, effective technology integration, and knowledge management.

Readers of this book can focus on optimizing the entire product development value stream rather than focus on a specific tool or technology for local improvements.

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All Customer Reviews
Average Customer Review:
0 of 0 people found the following review helpful:

Toyota system- A good book, 2007-10-07
I bought this book as a part of my classroom text material. It's an interesting book that talks about how Toyota uses its system to achieve lean manufacturing by integrating people, process and technology. This is coupled with the lean design guide book for our text. It is informative.


1 of 1 people found the following review helpful:

A must read for those who want to study the next product development frontier!, 2007-06-18
This book is based on lean product development in the automotive world and has some shortcomings when it comes to applying what Toyota does to other industries. However, with Toyota's success lately their are few arguments against not studying how Toyota approaches product development and applying it to our specific industries. I think the hardest thing for most American companies will be having the long-term discipline to implement what Toyota has done.


1 of 29 people found the following review helpful:

Academic Review of New Product Development, 2007-05-28
Although this book is very popular today, the authors offer no new approaches to new product development. Companies should strive to leapfrog Toyota. Similarly to Demmings' focus on quality, every aspect of Toyota's NPD process was first developed in the USA, which still ranks as the World's leading innovation source.


9 of 9 people found the following review helpful:

Best book about Toyota PD, 2007-05-08
This is the third book I've read about Toyota and by far the best one. I'm an engineering manager and found dozens of simple, new ideas in this book. This is a very thorough & practical guide to the inside workings of Toyota's PD system. There are many examples and sufficient details that you can easily understand them and also try to implement them in your own organization.


1 of 4 people found the following review helpful:

Excellent reading for OEM., 2007-04-05
Very interesting topics covered. Strongly recommended for engineers in the automotive industry.

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