by Grace I. Kunz, Myrna B. Garner
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Product Description
As the merchandising, design, production, and distribution of textiles and apparel become
increasingly global, it is crucial to recognize the role of political, social, and economic
perspectives in the international marketplace. Going Global: The Textile and Apparel Industry
exposes readers to the language and basic concepts of global textile and apparel trade without
overwhelming them with data that may become readily outdated. Students are taught
to assess the marketing and sourcing of textiles and apparel in four major global trading
regions and examine the latest trends that are impacting manufacturing, retailing, and
consumption throughout the world.
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Average Customer Review:
1 of 1 people found the following review helpful:
 The wide world of fashion and retail comes alive, 2008-01-29
Living in Europe, and being in the midst of fashion trends and international marketing makes this text book even more interesting for me. However, one doesn't have to live the European life to appreciate and learn from this text book - and one doesn't have to still be in a formal classroom setting! Dr. Myrna Garner, co-author of this text book, was the most exciting and informative professor I had, and her passion for the world of retail and fashion comes through in this fine read. It's sure to either rejuvenate your love of the international world of retail and fashion, or get you hooked!
0 of 0 people found the following review helpful:
 good read for a text book, 2008-01-25
The book is interesting at least for a text book. It gives a brief description as how globalization started.
3 of 3 people found the following review helpful:
Great source of information, 2007-03-09
This book is a great source and tool for anyone who is interested in the textile industry, and how globalization affected each country in the world. I am writing my thesis on the textile and apparel industry in Italy and South Korea, and this book has been an helpful source to get information and also to compare it with other titles. This book provides the overall picture of the textile industry without going much in detail. In addition, charts and pictures simplify concepts underlined in the chapters.
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