The Small Business Owner's Manual: Everything You Need To Know To Start Up And Run Your Business

For example:

* Choose among 13 ways to get new financing and the 17 steps to building a winning loan package.

* Weigh the pros and cons among 8 legal structures, from corporations to LLCs.

* Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization.

* Develop a powerful business plan in half the time.

* Learn to sell products and services by considering 10 possible sales and distribution channels.

* Discover the latest trends to quickly and inexpensively set up a web-site and e-store.

* Get taxes paid on time, collect from deadbeats, protect the business from litigation and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys.

* Get a quick overview of the 14 top forms of business insurance including workers comp and medical.

* Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements.

* Understand the legal side of hiring, firing, and managing employees and contractors.

* Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers and download links are also included.

* Credit cards are critical these days - so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud.

* Lots more too!

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All Customer Reviews
Average Customer Review:
2 of 4 people found the following review helpful:

Don't Buy it!, 2007-06-08
I was extremely disappointed with this book. This book is full of Mr. Kennedy's and his buddies adventures in business but has very little for a person starting up a business. Don't waste your money on this book. I found better information on the internet.


4 of 4 people found the following review helpful:

Invaluable advice for the entrepreneur, 2007-05-15

This is an excellent book that gives practical, invaluable and enlightening advice to entrepreneurs. It covers a wide range of relevant topics including such areas as the start-up process, marketing the business on a small budget, cash-flow forecasting, resource gathering, business plans, legal entities, financing, e-commerce/e-business and insurance and it does so in a simple and remarkably engaging manner.

Joe Kennedy's life as a `successful entrepreneur is fascinating and inspiring, and his first class education coupled with his wealth of entrepreneurial success, give his advice and insights the maximum credibility. He reinforces his message with interesting, witty and enlightening stories. The book is an invaluable resource to any person who is either currently involved or thinking about getting involved in any type of new venture.

The book is an excellent companion that contains a wealth of useful and helpful information and ideas on starting a small business and ensuring that it is viable and successful that is well worth having.



14 of 15 people found the following review helpful:

Solid Entrepreneurial Manual, 2005-09-10
When I signed up with an Internet company they sent me a copy of this book
as some kind of promotion but it's well worth the full retail price.
Sometimes "sign up" gifts turn out to be not so good but I do get a lot of
mileage out of Kennedy's new book. Many entrepreneurs (like me!) are very
good in one particular area, say e-commerce, but are not so aware of the
many other facets of running a business - and that's why this book is great.
I am an Internet kind of guy but "The Small Business Owner's Manual" or
"TSBOM" as they call it has a lot of relevant info on building and promoting
web sites and e-stores, however there are also has several chapters of very
solid material in the other dimensions of running a business - like forming
the entity and "hiring and firing" and minimizing taxes and my favorite part
is when the book explains a businesses' "unique selling proposition."

I keep it on the shelf just behind my desk and whenever something comes up
this is often the first place I look. Even though I am happy to jump to the
Internet, this book is better and faster than most searches, since it's
focused on small business owners and not on selling something and it is
solid information and not a lot of obvious things you already knew.

PS The book also has an Internet site, [...], where you can ask the author questions - which he does answer - and there are free downloads of most commonly used business documents and agreements.

It's nice to get a coffee cup as a promotional gift but this book is about
operating a serious business. If Kennedy ever writes a new version I'll buy
it.


2 of 2 people found the following review helpful:

EXCELLENT REFERENCE BOOK, 2005-07-15
The Small Business Owners Manual is a practical addition to any office. I didn't have to read the whole book and map it out to make it useful. Using the Contents page and the bold face paragraph titles, I can go quickly to the subject of interest and get crisp, meaningful information. It's the best I've seen - not bulked up with wasted words. You can order it with a few keystrokes and put it to use within minutes after receiving it.


12 of 12 people found the following review helpful:

Great How-to Book for Guys Like Me, 2005-06-30
I operate a media-related business and let's just say I like dealing with
people more than some of the nitty-gritty details of running a business.
Since my business is growing I needed advice in many different areas like
hiring employees or contractors, getting my accounting finished, finding an
attorney/partner and all of the different taxes that must be reported and
paid. Believe me all of this can be a headache to those who just want to
concentrate on a business they are passionate about, so I like this book
because it gets down to details without going through a lot of obvious or
useless information. The author (Joe Kennedy) also provides a lot of
comments on how these things really manifest in the real-world. For example
he explains about how some taxes should be reported and paid exactly on time
to avoid problems, but he gives examples of others where business owners can
fudge a little. This alone can pay for the book many times over.

I also like how the information is organized. Everything is explained in
macro terms as each section begins, but then heavy-duty details follow. So
you can open up to just about any section (for example payroll taxes or
medical savings accounts) and get right into it. Finally get ready because
the book is thick with information but the writing style makes it easy to
follow. I recommend reading one chapter per day over two weeks and this
will allow time to think about all of the new information overnight.

The only problem I saw with the book is that the chapters on Hiring/Firing
and Taxes were maybe a bit too long but who can complain for getting too
much information? This is not one of those "feel-good" cheerleader type
business books, but instead offers lots and lots of practical information
that you will need every day.

The web site [...] is also useful especially
as they add more and more documents to the document downloads section.
Readers get free access to the goodies on this site.

Jeff Heckler, The Solutions Group

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