The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking

by Kevin Hogan

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Editorial Reviews
Product Description
This is an insightful and intelligent guide to the powerful tools, strategies, and techniques of persuasion.Persuasion is one of the most powerful social tools a person can have, but how can you direct others to your way of thinking in an ethically acceptable manner? Understanding precisely what they are thinking is the first step.Using proven techniques from a variety of disciplines - including hypnosis, nuerolinguistic programming, and even sales training - "The Psychology of Persuasion" teaches you everything you need to know about this powerful tool.Armed with this knowledge, you can begin your journey to truly understand why we do things - and how to persuade others to your way of thinking.

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All Customer Reviews
Average Customer Review: 4.5 out of 5 stars

0 of 0 people found the following review helpful:

3 out of 5 stars

for salespeople only, 2008-10-30
i got this book with the impression that it would discuss persuasion techniques related to sales and marketing to some extent, but after reading most of it i found out that the techniques and ideas presented are entirely based on trying to sell someone something. great for sales person but not for us common folk

1 of 1 people found the following review helpful:

5 out of 5 stars

Covers all you need to know about persuasion, 2008-04-25
I looked at this book on the shelf for a couple years before deciding to purchase and read it. Who the heck was this Dr. Hogan anyway? When I finally got around to buying it and started to read I just couldn't put it down. This is an excellent introduction and practice manual for anybody interested in learning about persuasion or in honing their persuasion skills.

Kevin Hogan does an excellent job of detailing the persuasion process, the Laws of Persuasion. communication styles and how how you can apply them this information to your life.

I highly recommend this book.

2 of 2 people found the following review helpful:

3 out of 5 stars

persuaded ?, 2007-12-12
Im not sure how much is lost in the translation but I bought the tapes. I drive 90mins. daily and audio works best. the tapes seem to spend over half of the presentation selling the presentation and persuading me how great this revelation is. I think that I got about 50 mins of hands on valuable , repeatable or building block materials to make me a better persuader.
He went on and on about how clever persuaders used the methods like Bill Clinton or Saddam Husien, Paul the Apostle or even Ghandi...they were intruiging examples.
The 50 mins. that he did give up was a GREAT 50 mins. !

1 of 1 people found the following review helpful:

5 out of 5 stars

Important and useful resource!, 2007-10-17
Regardless of what industry you work in or what role you currently hold, this book will help you get what you have always wanted and at a time you want to get them. Kevin walks you through the psychology of selling, buying, negotiation and social interaction. His straight forward approach to writing allows you to understand how you can immediately use the strategies described. A truly useful read which answers many questions other books simply leave you with. Superb!

2 of 2 people found the following review helpful:

5 out of 5 stars

Everyone needs this book!, 2007-09-19
Kevin Hogan is a great storyteller that makes something as complicated as Persuasion techniques seem easy. His humor and dedication to the reader in presenting the information manner that is easy to understand is greatly appreciated. I highly recommend this book to any one trying to gain a competitive edge. The section in the book explaining where to sit in a resturant is worth the price of the book alone! Priceless.

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