The Primary Care-Market Share Connection: How Hospitals Achieve Competitive Advantage

by Marc D. Halley

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Author Marc D. Halley contends that the true drivers of market share are primary care providers (PCPs). Retaining between 2,000 and 5,000 patients in a practice, PCPs exert significant influence on where and how their patients receive care. Despite brand identity, community image, and the trend toward employment of specialty physicians, Halley insists referrals from PCPs are the key to success for most specialty practices and hospitals. This book explains how to get back to the basics by focusing on the physicians that guide patients through the maze of healthcare alternatives. It outlines strategies for developing partnerships between employed and affiliated PCPs, ambulatory specialists, facility-based doctors and hospitals. This book will share the proven techniques Halley has spent the last 20 years defining and implementing for a variety of hospital and health system clients around the country.

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