Wheels Up: Airline Business Plan Development

by John G. Wensveen

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Editorial Reviews
Product Description
Wheels Up: Airline Business Plan Development is unique because it concentrates specifically on the airline business rather than generic businesses. It incorporates features other plan books neglect. Modern trends are identified and discussed in detail to help the reader understand the importance of creating flexibility within the business plan. Flexibility is vital for an airline to be successful in today's increasingly competitive environment. Failure to understand recent and future trends in a new aviation environment could lead to failure. This second edition is aimed at a variety of readers including academic students, both undergraduate and graduate, business professionals, and entrepreneurs. It concentrates on business plan development suitable for airlines of all sizes, from single-engine single pilot operations to international jet operations. Regardless of a company's size, the main elements of the airline business plan remain the same.

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All Customer Reviews
Average Customer Review: 5 out of 5 stars

3 of 3 people found the following review helpful:

5 out of 5 stars

Unique and Enlightening, 2007-05-11
I work in the airline business and was delighted to find a book that focuses on the fundamentals of airline strategic business plan development. The book captures the unique elements of airline business including the airline business environment, schedule, network and fleet planning, cost management and reduction and airline business models.

The book is well written in an easy to follow and understand format that should make it accessible to the various stakeholders of the air transport business. This is a must read book for all managers in airlines.

12 of 15 people found the following review helpful:

5 out of 5 stars

First book ever written on this subject and well needed, 2004-03-14
This is the world's first book ever written on airline business pland development. The author outlines the true "elements" of an airline business plan versus the generic business plan. Anyone interested in starting a big or small company, airline or otherwise, must have this book. Every airline, airport, air cargo operator, consultant, entrepreneur, investor, and enthusiast must have this reference on hand. Excellent work!

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