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The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets

by Karl Erik Sveiby

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Editorial Reviews
Product Description
New strategies for business success based on shifting the focus from information to knowledge
-- Fifty percent of the fastest-growing companies in the U.S. can be described as "knowledge companies" -- those that employ highly skilled, highly educated people who sell their knowledge rather than products
-- Provides tools for measuring intangible assets such as competent and creative employees, patents, brand names, and company reputation
-- Some archetypal knowledge companies are consultancy firms, advertising agencies, software companies, and architecture firms

Few of today's companies improve performance through knowledge or learning. This is because few managers understand how to make a business of knowledge. They focus on explicit knowledge -- information -- instead of implicit human knowledge. Investing in information technology instead of in people, they only know how to measure performance in money.

This ground-breaking book offers practical advice and rules of thumb for designing a business strategy that focuses on knowledge as an intangible asset. It begins by outlining the differences between information-focused strategies (such as adding chips to a manufacturer's product line) and knowledge-focused strategies (such as seeking returns in long term customer relationships, ideas and learning, and research and development). Measuring the knowledge-based assets of a company explains why, for example, Microsoft is valued at 40 times its worth on paper.

In eight chapters, Sveiby assembles a veritable toolbox of knowledge-based management techniques to enable managers to meet the new business challenges of the coming century.


All Customer Reviews
Average Customer Review:4.5 out of 5 stars
1 of 1 people found the following review helpful:

4 out of 5 starsA Knowledge Management Classic, 2004-12-17
This was probably the first book on knowledge management that really paid any attention to the bottom line, or what km can do for it. While the concepts might be abstract without a brief primer on organization development the overall message is not beyond the reach of the average reader. I will say that it may be time for an update as the author was seemingly taken with "boom" economics and used said examples to emphasise his points. What is clear is that while his examples are powerful in the context of the time frame in which they were written they can still be applied to the economic environment now faced by many organizations. Overall I would recommend this book to someone looking to familiarize themselves with some of the underpinnings of KM or in the earliest stages of the development of a km practice.


5 of 6 people found the following review helpful:

4 out of 5 starsThe Practicality of Knowledge, 2002-02-17
Book Review - Joe Pulichino, Doctoral Student, Pepperdine University; President, Athena Learning Group

The New Organization Wealth - Managing and Measuring Knowledge-Based Assets is quite a practical book for managers seeking to get theirs arms around those intangible corporate assets that cannot be easily measured. It's also valuable for those in the fields of knowledge management and corporate education who are wrestling with ways to facilitate the development and productivity of their organization's human competencies.

Although Sveiby's argument that intangible assets can account for the difference between a company's market capitalization and its net book value may not seem so persuasive since the dot.com collapse, his categorization of those assets as "employee competence", "internal structure", and "external structure" is useful as a way of thinking about the character and value of knowledge in an organization. Much more so than the vague catch-all asset of "good-will", knowledge, though also intangible, is an asset that can be created, managed, and measured, and can serve as the focal point for developing a strategic business model. Sveiby demonstrates this through a wide range of case studies.

Especially useful is his "radical notion" that "information is meaningless and of low value". When we consider how much money and human resources are expended on technologies that collect, store, and retrieve information, this will be an uncomfortable notion for many. However, Sveiby, supported by Michael Polanyi's theory of tacit knowledge (The Tacit Dimension, 1967), makes clear that information does play a role in knowledge creation and transfer. As a means of broadcasting articulated knowledge, information provides raw material, the stuff out of which people create knowledge through their interaction with it and with each other. Knowledge thus created is called competency by Sveiby and is defined as the "capacity to act".

Sveiby then introduces the subject of managing intangible assets by making useful distinctions between the roles of professionals and mangers in the "knowledge organization". He discusses how their competencies are best managed and transferred so that the flow of knowledge through the organization (its internal structure) leads to greater efficiency and effectiveness in managing the flow of knowledge in customer and supplier relationships (its external structure). His model leaves business managers with a choice between a knowledge-focused strategy, which "earns increasing returns primarily from intangible assets", and an information-focused strategy, which "earns increasing returns from adapting to information technology".

To account for it all, Sveiby lays out a non-financial system for measuring intangible assets. While providing some thoughtful perspectives on how one might do this, it is not clear that in the end these forms of measurement have the same utility and precision that financial measurements do. It is fair to say, however, that these types of measures, which include surveys, indices, ratios, and rates of changes, do offer indicators that can help to monitor actions that will develop, maintain, and grow these assets.

In the final paragraph of the book, Sveiby admits, "I do not believe that the information in a book such as this can really change anything", and in saying so remains true to his thesis: "The only valuable knowledge is that which equips us for action and that kind of knowledge is learned the hard way - by doing." He invites his readers to experiment with the information in his book and by doing so turn it into knowledge. The practicality of The New Organization Wealth - Managing and Measuring Knowledge-Based Assets is therefore dependent on what the reader does with the information it contains.


1 of 4 people found the following review helpful:

4 out of 5 starsInsightful!, 2001-05-31
Business is business, they say, but the knowledge management business is something else entirely. Author Karl Erik Sveiby earned his doctorate with a thesis that draws an interesting distinction between information and knowledge. This book owes a great deal to the research in that thesis, although some of the subtleties were probably lost in the translation after it was presented at Stockholm University. Dr. Sveiby offers managers a plausible structure for stratifying their employees. He provides a solid rationale to justify rationing resources and information. We [...] recommend this book to knowledge managers. Professionals who feel they are not receiving adequate support, information, or compensation from managers also will find succor in these theories.



3 of 3 people found the following review helpful:

4 out of 5 starsPutting the knowledge economy on a sound business foundation, 2000-11-14
To this day, Sveiby's "New Organizational Wealth" stands apart in that the book remains one of the few to make a serious attempt to place the benefits of the somewhat nebulous concept of the knowledge economy on a sound economic and business foundation. (Paul Strassman takes a similar approach, but more towards the macroeconomic level, in his articles in Knowledge Management magazine.)

Readers of the "New Organizational Wealth" will likely want to visit Sveiby's web site to get access to some of the tools he has since developed to help implement systems to measure and improve upon a company's intangible assets.


10 of 10 people found the following review helpful:

4 out of 5 starsKnowledge as Wealth, 2000-04-05
There is a thirst for understanding how to manage the "new" companies that are knowledge based rather than founded on product manufacturing. Here is a book to help with that quest. Sveiby explains that, as an example, the public was willing to pay, in 1995, an average price of $70 for Microsoft when their book value was about $7. In other words, the shareholders saw about $9 of additional value for every $1 of tangible assets on Microsoft's books. There is no entry on Microsoft's balance sheet for that $9, and it represents a major trend in our "post industrial" economy. How do we manage such an illusive asset? Sveiby steps us through (1) understanding the era of knowledge Organizations, (2) managing intangible assets, and (3) measuring intangible assets. There are practical examples of measuring systems, how to organize a company to maintain and transfer knowledge, and keys to developing professional competence. Sveiby defines, for the purpose of this book, knowledge as "a capacity to act." "One's capacity to act is created continuously by a process-of-knowing. In other words, it is contextual. Knowledge cannot be separated from its context. The notion also implies teleological purpose. I believe that the human process-of-knowing is designed by nature to help us survive in an often hostile environment." I learned about the professional's three life cycles - the super star, the statesman, and the normal professional. I learned about the classic problem of organic growth in our knowledge organizations. And I re-learned that "it takes time, experience, and mental effort to turn information into useful knowledge. And since recipients cannot know until afterward whether it was worth spending that time, information that turns out to be worthless is really worth less than nothing." For those trying to understand the new business model, this book is well worth the time and effort. It will help you move your company into the modern age.




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