by Michael Michalko
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Book Description
What exactly is creativity? Why do some people seem to have so much of it? Can their secrets be learned? In this trail-blazing book, internationally renowned business creativity expert Michael Michalko answers these questions and more, bringing life-changing techniques into everyone's reach. Michalko has researched and analyzed over 100 of history's greatest thinkers-from Leonardo da Vinci to Charles Darwin, Thomas Edison to Walt Disney-to show readers how creative people think and how to put their secrets to use. It's no wonder that Entrepreneur magazine lauded CRACKING CREATIVITY as "Required reading for anyone in business." Packed with practical exercises and strategies for stimulating creativity, this original book will literally revolutionize the way you think and open up a world of innovative solutions to challenges that you face every day.
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Average Customer Review:
0 of 0 people found the following review helpful:
 Very good content, 2008-07-25
This is my 3th book a read about creativity. I really found it very intersting, with good methods, and aldo written in an intersting way.
What I really like most y that the research behind this book, has really ponder the most important genious way of creating, so it has a good background and very well supportted.
0 of 0 people found the following review helpful:
Visual art help, 2008-06-05
Mind-mapping helped considerably narrow down visual arts individual style to preferred media and suitable materials, saving me much wasted time, expense and creativity.
1 of 1 people found the following review helpful:
First learn and then unlearn and learn again, 2007-11-11
This is something that is tickling my mind, after reading first few chapters of this book, I closed it, stood up, walked around my living room with my hands folded back. I looked outside the window and saw few kids playing the park and was forced to think something.
We are first as kids made to learn few things and are forced to treat those things as basic and important that is not true (refer to Michael's blog about Thomas Edison's Greatest Blessings). Now after reading the book Thinkertoys and Creative Thinking, I feel like its not that I have to learn these new concepts but there is an entire process involved of first of all unlearning most of the stuffs from past and then relearning the new concepts.
And when I say that I have to look at the kids I wonder what they are being tought in their schools only to find one day that they have to unlearn some of the concepts on which they are spending or rather wasting their time.
Do read the book, as mentioned earlier it makes you smile after every chapter as you discover immense possibilities of what all can be achieved in your day to day life.
0 of 0 people found the following review helpful:
Great read, 2007-10-17
This is the best book on or about creative thinking I have ever read. I've recommended it to everyone I know who is interested in creating ideas and new ways to look at the world. Thanks.
3 of 3 people found the following review helpful:
Practical Techniques to Boost Creativity, 2007-06-27
Author Michael Michalko delivers his best performance to date in this book. The book is filled with information on, and techniques for using, our creative processes. Many of the techniques are easy to learn, requiring only a little bit of practice to get used to them. Most of the book centers around: helping an individual generate many possible ideas about something, which will be critically evaluated at a later time; visualizing the problem and potential solutions; seeing from another's perspective, even the problem's in one case (quite effective sometimes); collaboration and creativity. This book already helped me deliver a 5 star essay on a very controversial subject. I followed its advice, producing as many ideas as possible in a short time, without rejecting any at first. Also, visualizing the data, as recommended, formed the basis for my later outline, which was complete enough that a rough draft was no work at all. So, for me, buying this book paid off already. I think anyone buying this will read it for a few minutes and then recognize they have a winner in their hands.
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