by Michael Fleishman
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| List Price: | $19.95 |
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Product Description
For those embarking on freelance careers in graphic design or illustration, this text seeks to provide the answers: how to get started, how to sell your work, how to promote yourself, and what to do once you are working. The volume is designed for beginning professionals, working professionals wishing to make a change, and entrepreneurs wanting to go out on their own. It details every business aspect of commercial art, including creating a portfolio, making initial contacts, developing a financial plan, acquiring supplies and equipment, pricing one's work, and marketing on the Web. In a market-by-market survey, the author devotes entire chapters to explaining the nuances of selling one's work to magazines, ad agencies, book publishers, greeting card companies, small businesses, and Web sites.
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Average Customer Review:
0 of 0 people found the following review helpful:
 A Good Reference, specific chapters applicable, 2008-10-23
I bought the book primarily for chapter 12, "What Goes in a Portfolio", because I am preparing to graduate. It is helpful and would benefit any graphic designer's library.
0 of 0 people found the following review helpful:
More for graphic artists than illustrators, but good inspiration, 2008-08-29
My interests are much more in illustration rather than graphic design, so I frequently had to scan past a lot of the material that a graphic designer could use. There is a lot of great information here on the real nuts and bolts of running a home business - especially an artistic one - but I think anyone who wants to run thier own business could use a lot of the information and tools in this book to manage their time, money, and goals in an effective way. I have benefitted greatly from the use of this book and would happily recommend it to others.
0 of 6 people found the following review helpful:
essential, 2007-08-14
so you want to go freelance... you really, REALLY want to go freelance? Tired of working for a boss? Want your own hours? Sleep late? Get this book, read it and then decide. It'll give you a well-rounded education of what they don't tell you in art school because what your professors were really interested in at that time wasn't your education, but getting a piece of co-ed you-know-what while they collected their paycheck.
4 of 4 people found the following review helpful:
 Best Book On Freelancing I've Ever Read, 2007-06-27
This is simply one of the best books for starting a freelance art career that I've ever read. This book gives you very practical information about almost every detail of freelance illustration and graphic design. You'll find information on creating business and financial plans, setting up and managing a studio, billing procedures, creating a portfolio and marketing yourself to potential clients. I find a lot of books of this nature don't talk about the raw mechanics of business so much as they offer token inspiration and motivation. If you're interested in a book that will actually give you useful information about the business side of freelancing this is the one to buy.
The only areas where it seemed to be a little on the thin side were dealing with taxes and the legal issues concerned with working for youself. Other than that it was wonderful.
3 of 3 people found the following review helpful:
Great reference book!, 2007-05-27
I love this book! It's great for those just starting up and has covered each aspect of becoming a freelancer. Each time something has come up, I referenced this book and found the answers! Highly recommended!
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