by Dan Heller
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Product Description
The ultimate digital-age resource for the serious amateur considering a career in photography and the professional wanting to take an existing businesses to the next level! Written by a professional photographer and Internet technology entrepreneur, this guide explains the fundamental shifts within the photography industry since the inception of digital imaging and the Internet. By explaining how business is done now, this book helps photographers understand what it takes to sell, deliver, and compete in today's market. Eschewing the "one size fits all" approach of other guides, this book explores an extensive range of business models to help the reader determine the best approach for selling his or her own photography. Whether working with film or the latest digital equipment, photographers will find real-world insights to crucial topics such as: setting business expectations; applying business sense; marketing photography successfully; setting prices; selling prints; running a Web-based photography business; working with stock photography agencies; legally protecting images; and much more. Profitable Photography in the Digital Age includes special tips for photographers selling images for posters, postcards, and calendars, as well as a photography equipment list. Any photographer wanting to think smartly and analytically about his or her business will need this book.
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Average Customer Review:
6 of 7 people found the following review helpful:
 A good dose of reality, 2007-08-12
The best book on the Photography business to date. It may be hard for some to swallow, but sometimes when you are forced to look in the mirror and evaluate the decisions you have made in your life and career, it's easy to criticize the one forcing you to do so. Dan has written a book that should be a classic for anyone even thinking about making money from photography at any level, be it just an amateur wanting to make a few bucks to support his equipment habit, or the serious photography looking to make a true career in the business. A must read for the new and the seasoned.
5 of 6 people found the following review helpful:
 Profitable Photography is tough to get through, 2007-07-18
While this book was intended to be directed to photographers, I feel it is firstly just another sales book. The jargon and hairsplitting discussion on career direction and the importance of branding your product had a few nuggets of helpful information, nonetheless finding a way to apply it to my needs was a stretch.
5 of 14 people found the following review helpful:
 Yet another chatty "how to" book, 2007-03-18
I wanted to love this book. I was impressed by Mr Heller's web site and his straight forward talk there, I thought the book would be a continuation from his web sit. Well, he talks a lot, almost chatter, and yes it makes sense but it's mostly plain old common sense (which there is a shortage of I'll agree). If you're just starting or thinking of starting in photography this book might seem great, again, it's mostly common sense, but if you're looking to expand your current photo business you might find it less than helpful.
I feel a better photography business book is Cliff Hollenbeck's "big bucks selling your photography". A rather tacky title but the author really lays out the truth about the photography business.
8 of 10 people found the following review helpful:
Just the Facts., 2007-01-12
It's what you need to know. The good, the bad, and the ugly truths about the photography business. If you only want to buy one book on this topic, this is it.
0 of 1 people found the following review helpful:
Very well written book, 2007-01-12
I thoughly enjoyed reading this book. It has very up to date info about the internet. I also thought he covered many topics like business types, stock agencies, and webpages better than other books I have read. Highly recommend this book to anyone wanting to go into stock photography business. This book mainly deals with stock photography business, not other types of businesses.
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