Creativity for Graphic Designers

by Mark Oldach

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Average Customer Review: 4.5 out of 5 stars

0 of 0 people found the following review helpful:

4 out of 5 stars

Great Read, 2008-03-06
I'm so glad my professor made this a required textbook! Mark Oldach's insights into the process of concept development are so helpful. This should be in the graphic designer's library. I will return to this book again and again!

0 of 0 people found the following review helpful:

5 out of 5 stars

Great resource, 2007-12-03
This book packs a lot of punch. It's written in an easy to understand format that is very creative with handwritten notes from the author in the margins. It's a great source of ideas with the numerous full-color case studies that are included. This book does an excellent job of providing graphic designers with step-by-step instructions on how to ask the right questions at the initial client meeting, go back to the office and download the information, then take the information and begin generating ideas, and finally, select which ideas should be developed. It's an invaluable tool for new designers.

1 of 4 people found the following review helpful:

5 out of 5 stars

A great book about how to practise as a graphic designer, 2006-03-09
I love my mac, but I also love not using it. This book tells a lot about a designers prosess outside the mac. I found this sentence in the book: "Designers have a responsebility to do what they are paid to - design .... To many designers use the (mac) for a substitute for thinking". So right!

7 of 7 people found the following review helpful:

4 out of 5 stars

A real world book, 2004-07-09
Unlike design books filled w/ eye-candy & no direction on processes, Mark Oldach steers the reader through well defined concepts & thoughts. An excellent book for all designers who wish to communicate through design.

8 of 8 people found the following review helpful:

4 out of 5 stars

definatly not a picture book, 2003-12-11
I found this book to be very helpful in getting you to think of the box. Instead of being like a picture book with not much information, it tells you how to come up with ideas and explains the process of making a good design. This is a great book to have if you already have those picture books with just designs and need something to help you with actually creating your own designs.

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