by Thomas Plummer
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| List Price: | $39.95 |
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Product Description
Noted industry founder, consultant and personal training expert Thomas Plummer puts his 26 years of experience into this all-encompassing resource on the business side of fitness. In sixteen chapters Plummer identifies five core topics that are crucial for those beginning a new fitness business or looking to build an existing business. In logical, easy-to-understand and apply language, Plummer covers such critical subjects as levels of maturity, building renewals and member retention, price structures, financial problem solving, reports and profit centers, business plans and strategic planning, as well as working with accountants, building premium programs, and much, much more. Large format with nearly 400 pages of information!
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Average Customer Review:
1 of 1 people found the following review helpful:
 Excellent Book, 2007-07-08
This book has inspried me to go on and open my own fitness center. Written in text book style, it's easy to read and loaded with great, useful information that will make opening a center easier. In addition, it has practical information for the business to be finanacially successful and have longevity. I recommend this book for anyone who is thinking of this business opportunity.
0 of 1 people found the following review helpful:
 The Business of Fitness, 2007-03-16
The book is insightful for those looking into getting into the fitness business. A good resource tool.
8 of 8 people found the following review helpful:
 Its ok, his marketing ideas are fresh, 2006-09-10
I got this book thinking I would learn something new, my advice is this: If you have a strong base in Business Consulting, DONT BUY IT. If you have NO business savvy, then its for you. He really knows his stuff, but I was disappointed as I expected something else, and since I work for a business consulting firm, I was more than surprised to discover that its a BUSINESS CONSULTING BOOK. I had expected lists of gear to buy, places to call, etc.
I did find this book interesting in the respect that I already smoked his "industry standard" statistics, and liked his marketing ideas. I read it cover to cover. I dont suggest you follow his advice of opening a club in debt, and stay in debt. Its VERY easy to get and stay solvent. From the beginning.
He also gives you great numbers and referrals of agencies to call, for processing and such. However, with the advent of the Internet, I found even BETTER ones out there!!!
3 of 3 people found the following review helpful:
Invaluable Book, 2006-07-02
I have owned a gym for three years. This book has transformed the way I think about my business. I would strongly recommend this book to anyone except my immediate competition. :-)
11 of 11 people found the following review helpful:
Superb Advice and Detail!, 2005-01-18
I am starting a World Gym in New England. Although there were only 2 reviews for this book (very good reviews I might ad), they both hit home with me. One of which was the Drapers' comments. Their gyms have an excellent reputation and seeing them praise this book was enough for me (no, I have never met the Drapers and do not kow them). About me: I have a BS and an MBA (majoring in Entrepreneurship) from a top business school in MA. Therefore, I have a good knowledge base of finance, marketing, and more. I also have very good managerial skills from my profession as a Project Manager and beleive I have good common sense. I read this book cover to cover. I learned something on just about every page. This book will take you from setting up pre-opening sales to having very specific checks and balances after the business is open. In addition, this book provides a full drawn out plan for you. I cannot praise this book enough. Although I have not put the teachings of this book to use, I found all of the teachings VERY informative and VERY sensible! Buy this book if you're opening a gym or have had a gym for a number of years. Well worth the $!!!!!
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