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The 24-Carrot Manager: A Remarkable Story of How a Leader Can Unleash Human Potential

by Adrian Gostick, Chester Elton

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Average Rating:4.5 out of 5 stars
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Editorial Reviews
Product Description
In this companion volume to their successful Managing With Carrots, Adrian Gostick and Chester Elton present a remarkable story of how a great leader can unleash human potential--creating success in even the worst economy. Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.

Plentiful examples show how to choose the right reward for each employee, how to time the giving of a reward to motivate performance, how to effectively present rewards, when to give praise in private and when to make it a public celebration, and how to motivate employees to work harder and work smarter with the company's goals in mind.


All Customer Reviews
Average Customer Review:4.5 out of 5 stars
1 of 1 people found the following review helpful:

5 out of 5 starsThe Value of Recognition, 2007-05-15
A valuable resource in any organization looking to improve employee morale and output
It highlighted issues we have faced in our current recognition program and provided
a long list of practical applications behind the philosophy.

Well worth the read.


0 of 0 people found the following review helpful:

5 out of 5 starsHighest ROI Book Ever?, 2006-11-17
After I sink my scarce time into reading a book I always do a rough ROI analysis by comparing how much will it will help me build my business with how rough a slog it was to get through. This might me the highest ROI book ever ... it will have a profound impact on my business and it was a blast of fresh air to read!


3 of 6 people found the following review helpful:

2 out of 5 starsExecution is the key, 2006-09-12
The idea that Gostick and Elton proposed is not new. In fact, it has been proposed in 1940s by Abraham Maslow in his hierarchy of needs. Maslow's argued that human behaviors are motivated by a series of needs, and are hierarchical in nature. If I understand correctly what Maslow had proposed and applied the same theory to this book, in fact what we are seeing is the execution of satisfying the needs on love/belonging and esteem. This is why an employee will prefer public recognition anytime compare to bonuses, since money, to a large degree, is use to satify the human needs for food and shelter only, which is at the lowest hierarchy of all human needs. The book carries no new theory of human behavior, but a new way in reminding managers that employees are human, and do satisfy human needs in the hierarchical form.


4 of 4 people found the following review helpful:

5 out of 5 starsSimple Ways to Energize Your Employees, 2005-07-14
I had the pleasure of meeting Mr. Gostick and hearing him speak at the annual International Association of Business Communicators conference in June in Washington, D.C.

The value of this quick, easy-to-read book is remarkable. By learning how to do simple things to recognize and reward employees you will find excellent ways to engage your workforce, keep them loyal, focused and energized and have them reach their highest potential.

It is a great tool for all managers of any organization - big or small - or any industry.


3 of 3 people found the following review helpful:

4 out of 5 starsA recipe book for providing recognition, 2003-04-12
This is an easy-to-read book providing useful tips on how to develop and implement a recognition reward program in your organization.

It offers suggestions at a macro and micro levels. Therefore, you can benefit from it no matter what type of managers you are. There are numerous best practices shared from a wide range of private companies.

In my opinion, the authors spend too much time demonstrating the importance and the benefits of recognizing employees' contribution. If you read the book, it is because you are already converted, isn't it?




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