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Harvard Business Review on Strategic Alliances
List Price:
$22.00
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Editorial Reviews
Product Description
This is a first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. It features these selling points. It features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a broad and diverse look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border.
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Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.
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Related Products
Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization (Jossey Bass Business and Management Series)
Strategic Partnerships: An Entrepreneur's Guide to Joint Ventures and Alliances
Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances
Developing Strategic Alliances (Crisp Professional Series)
Alliance Advantage: The Art of Creating Value Through Partnering
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