by W. Chan Kim, Renée Mauborgne
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Product Description
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.
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Average Customer Review:
0 of 0 people found the following review helpful:
Worth Understanding the Principles in this Book, 2008-06-30
The theories and stories in this book should be read by anyone currently a part of running a business. Essentially, a blue ocean is a new market that reaches out to a population not contemplated by the current companies in an existing market. The authors warn companies to get out of the red oceans where daily and bloody battles for market share and new customers occur each day and encourages readers to create a new market, where untapped customers will be drawn in and competition becomes irrelevant because there are no more players in the game. This means changing the status quo, something that is hardly easy, but is critical in remaining competitive in today's global market. This book is a quick read and the ideas and strategies are worth understanding and applying.
0 of 0 people found the following review helpful:
 Blue Ocean is a must Read, 2008-06-14
Good Book and a must read for anyone starting a Business or a new venture.
0 of 1 people found the following review helpful:
Excellent!, 2008-06-08
I am very pleased with my order. The book was in excellent condition and was swiftly delivered.
Thanks!
1 of 1 people found the following review helpful:
A Value Innovation, 2008-05-19
The authors use the ocean metaphor to differentiate between the typical
strategic approach and the one that they advocate. The bloody red ocean is where the vast majority of companies thrash and battle furiously with their competition, adding incremental improvements to differentiate their
products/services. The blue ocean, as the subtitle suggests, describes an
uncontested market space that makes competition irrelevant. It is achieved through value-innovation - creating a leap in buyer value and reducing cost at the same time.
A variety of ways to create blue oceans are described in the book to include, reconstructing your market boundaries and reaching beyond existing demand. The authors provide easy-to-understand concepts and tools for taking your own organization through a strategic planning exercise.
The authors also acknowledge that even if you develop the most wonderful
strategy, implementing it can be quite difficult, so they provide pointers for helping bring about organizational change.
It is acknowledged that all blue oceans eventually become red. Tips are
provided to help determine the right time to start value innovating again, vs. riding out the blue ocean.
This is an important book. It's a value-innovation in its own right for assisting with strategic development and execution
Nick McCormick, Author, Lead Well and Prosper: 15 Successful Strategies for Becoming a Good Manager
0 of 0 people found the following review helpful:
Any color as long as it is different, 2008-05-14
It's all about differentiation. Take a little issue and make it huge in the eyes of your market. A great read, starting on the first page.
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