Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.

A sample:
• Bon Jovi And The Pirates
• Christmas Card Spam
• Clinging To Your Job Title?
• How Much Would You Pay to Be on Oprah’s Show?
• The Persistence of Really Bad Ideas
• The Seduction of “Good Enough”
• What Happens When It's All on Tape?
• Would You Buy Life Insurance at a Rock Concert?

Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”

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All Customer Reviews
Average Customer Review:
0 of 0 people found the following review helpful:

wow thats a lot of info, 2008-08-13
Not that Seth needs another glowing review...This book is great. Read the introduction and follow the isntructions for how to read the book. Every segment is something worth taking to the copier and distributing to coworkers. Here is an idea: start your own company and experiment with all the cool nuggets in the book, you might fail but it will be fun.


0 of 0 people found the following review helpful:

Aren't Blogs the New Books?, 2008-07-10
Blogger Seth Godin presents 184 "riffs" and "rants," with little statistical analysis to back up any of his assertions. "Small is the New Big" is a collection of odds and ends from Godin's blog (and Fast Company columns). While opinions without statistical basis may be enough to fill up the daily content requirements of the blogging world, an entire book filled with the same opinions is in desperate need of research and analysis. I'll have to read some of his other book-length works, but this volume will probably be of interest to diehard Godin fans only.


1 of 1 people found the following review helpful:

a collection of loosely related opinionated shallow babbles, 2008-05-23
Check out the section about no-no's on making criticism. This book is full of it.

Other than that, there are some repetitive assertions. Not much analytic or data. Basically someone wrote pieces of stuff once in a while and put them into a book.

I am glad that I didn't pay for reading it. If you like reading blogs, this is probably for you. But wait.. why not reading them (or better ones) online?


2 of 2 people found the following review helpful:

Motivational platitudes, 2008-04-15
At the end of the day, this is a bunch of fluffy blog posts. I did not read the whole book, maybe 1/3 of it based on random sampling of entries. Frankly, as someone deeply involved in technology & marketing, most of this was obvious to me, and it is not very well formatted for print either because it comes from a blog.


4 of 4 people found the following review helpful:

Ridiculously over-rated. , 2008-03-31
The 5-star reviews must be written Godin by fan-boys. I listened through it all hoping it would get better soon (based on all those "5-star reviews") but it didn't.
The author is basically just rambling about his own ideas on how he would like the world to be. Some thoughts are good and some are as awful as "removing anonymity from the internet". As if this world wasn't controlled enough as it is.
Spend your time with something more useful instead.

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