by Seth Godin
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Product Description
“Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.”
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!
As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (“meatballs”) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.
The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces “Will it blend?” videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.
Godin doesn’t pretend that it’s easy to get your products, marketing messages, and internal systems in sync. But he’ll convince you that it’s worth the effort.
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Average Customer Review:
0 of 0 people found the following review helpful:
 I high-lighted almost the entire book, 2008-07-16
If you are into the Future of Marketing do yourself a favor and get this book. I read a lot of books and this is one of the best marketing books I have ever gad the pleasure to gobble up while on some airplane going from one speaking gig to another. To illustrate: I am pretty ruthless with my high-lighter in one hand, and pen in the other, and by the time I am through I can always tell which book really got me going, simply by the amount of high-lighting I have done (or not, in most cases). And my copy of Meatball Sundae was YELLOW, all the way through. Every single page a real keeper, with morsels such as "Coca Cola is no longer the most popular soft drink in the country. The most popular drink is "Other", none of the above. The mass of choices defeats the biggest hits." and "The 'operating system' for marketers is now fundamentally changing. It doesn't matter how big your market share is today. If your product and your marketing are optimized for the older model, you will be defeated by the relentless tide of the New Marketing and the products and services that are designed for it"
Plus I love his writing: easy to read, to the point, structured paragraphs, clear. So, for once, forget the feeds, the tweets, the podcasts... read a book. This book.
0 of 0 people found the following review helpful:
Fun Way to Get the Point Across, 2008-07-05
I enjoyed this book very much but more importantly it gives me a different way to look at my marketing - or lack of in some cases. The ideas are principles we have known or heard but did we follow them. By Seth's innovative way of thinking and relating an idea it is both simple and complex at the same time. Easy reading but lots of ideas to put into place.
Pamela Waugh
0 of 0 people found the following review helpful:
Slap yourself, 2008-05-21
This book offers a good bird's eye perspective to the marketing of today and the future. The "cheese has been moved" from old way to new.
Definetely worth reading and contemplating your current strategy!
0 of 0 people found the following review helpful:
Great book spotlighting new marketing trends, 2008-05-18
I've always been a fan of Seth's so I had high expecations for this book. While I don't believe Seth is great at showing new trends, he does a wonderful job framing up the trends or learnings and provides wonderful examples to support them. I work for an advertising/PR agency and have sent copies of Meatball Sundae to all of my clients. Really very great example of new marketing, which as he points out, doesn't work when combined with traditional manufacturing organizations. I'd strongly recommend this book.
0 of 0 people found the following review helpful:
Great current concise review about marketing within the net. As the author stated its pricey for the size of book,, 2008-04-26
Great current concise review about marketing within the net. The book has some great points, although we will always need meatballs. As the author stated its pricey for the size of book, but for me a concise book to the point and little BS saves me time and money.
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