by Sarah Lacy
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Product Description
The captivating story of the mavericks who emerged from the dotcom rubble to found the multibillion-dollar companies taking the Web into the twenty-first century
Everyone has heard the story of the Internet Bubble. Beginning with Netscape’s IPO in 1996, billions flowed into Internet startups, and companies with no revenues and shaky business plans earned sky-high valuations on Wall Street. It was the era of paper millionaires, $800 office chairs, and Super Bowl ads for dotcoms. Then in 2000 the Bubble burst, with the NASDAQ losing 75 percent of its value and hundreds of companies closing up shop. It was all written off to “irrational exuberance,” and everyone moved on.
Once You’re Lucky, Twice You’re Good is the story of the entrepreneurs who learned their lesson from the bust and in recent years have created groundbreaking new Web companies. The second iteration of the dotcoms—dubbed Web 2.0—is all about bringing people together. Social networking sites such as Facebook and MySpace unite friends online; YouTube lets anyone posts videos for the world to see; Digg.com allows Internet users to vote on the most relevant news of the day; Six Apart sells software that enables bloggers to post their viewpoints online; and Slide helps people customize their virtual selves.
Business reporter Sarah Lacy brings to light the entire Web 2.0 scene: the wide-eyed but wary entrepreneurs, the hated venture capitalists, the bloggers fueling the hype, the programmers coding through the night, the twenty-something millionaires, and the Internet “fan boys” eager for all the promises to come true.
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Average Customer Review:
0 of 0 people found the following review helpful:
 Excellent Storytelling of the Web 2.0 Era, 2008-06-23
I have to admit I had some bias against this book after the negative publicity she got from her interview with Mark Zuckerberg during SXSW.
Sarah Lacy did an excellent job in capturing the essence of Web 2.0. I came off very inspired after reading the book.
I like the flow of the story where she shifts back and forth from one Web 2.0 story to the next and finding the relationships between the people involved.
I read a lot of technology blogs and I thought I knew a lot about Digg, Slide, etc. This book had a lot of things that were not covered by Techcrunch, Mashable, and even Valleywag!
Part of me thinks this book was released a little early. I would have liked to read this book 2-3 years from now where it would probably chronicle a more definitive outcome for these Web 2.0 companies. Web 2.0 is not really over yet.
Perhaps a sequel Sarah?
1 of 1 people found the following review helpful:
A Fun Read, 2008-06-16
If you're interested in Web culture, and the people and companies that support it, you'll love this book.
I think the few disappointed reviews may have had the wrong expectations. It isn't really a "business" book... It isn't educational per se... It's an inside look at some of the pioneering founders of web 2.0, and it's fascinating. Sarah's style is easy to read, and kept me captivated throughout the pages.
2 of 2 people found the following review helpful:
Great Read - Packed with valuable Information, 2008-06-12
The book was a fantastic documentation of the ever changing web 2.0 scene. It was very well written and packed full of interesting stories of how many of the sites were founded.
0 of 9 people found the following review helpful:
 Shoddy, 2008-06-06
As someone mentioned in the book, I'd like to nominate it for a World Fantasy award - as fiction it's wonderful. The Digg part of the book is full of fake history, lack of fact checking, and, in one particular glaring instance, bald-faced dishonesty in attributing to me something I never said (no attempt was ever made to contact me to verify actions or words attributed to me). Calling this shoddy journalism would be too forgiving.
3 of 3 people found the following review helpful:
I liked it so much I had to email the author, 2008-06-02
Having lived through a number of 1.0 internet companies (Lycos, Xoom, NBCi,and others), I felt like I was being given a history lesson that was almost entirely spot on. I really appreciate that these people were willing to open up to Lacy and share with her so she could share with us. I'm starting a new company now and the lessons, advice, the ability to live vicariously through others, etc. is al extremely valuable.
Plus, it's a really well-written and enjoyable book. I spent two 90 minutes sessions on the elliptical trainer reading this book so I suppose I owe Sarah a thank you for the great read as well as the cardio!
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