A Whole New Mind: Why Right-Brainers Will Rule the Future

Described by reviewers as "an audacious and powerful work," "a profound read," "right on the money," and "a miracle," the book reveals the six abilities individuals must master in an outsourced and automated world. Several publications named A Whole New Mind one of the best business books of 2005. It is now being translated into 12 languages -- and will appear across Europe and Asia in 2006.

For this updated and expanded edition, Pink has added dozens of new tools, tips, and exercises to help individuals and organizations sharpen their right-brain capacities. Find out why Thomas L. Friedman, author of the mega-bestseller The World is Flat, calls A Whole New Mind his "favorite business book."

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All Customer Reviews
Average Customer Review:
1 of 1 people found the following review helpful:

Adventures from the left brained, 2008-11-30
As someone who had depended on her left brain way too much in life, this book is bringing me out of my shell and encouraging me to appreciate the right side of my brain again. I am in my second year of my master's studies in Landscape Architecture and the book's chapter on design highlights the need for everyone to become designers. This book is extremely readable, it has become my bed-side book. Pink writes fluently and has created a book that is both informative and enjoyable.




0 of 1 people found the following review helpful:

Why so much more than the print book?, 2008-11-28
I want to read this, but it doesn't make sense to me that an electronically transferred book is so much more than the current paperback price. I won't buy the kindle edition till the price drops.


0 of 1 people found the following review helpful:

"Welcome to the Real World", 2008-11-23
I believe that you can expand your mind one book at a time and this is one that makes the complex simple, challenges you to think about business and life in a fresh new way and celebrates the future that is already here - "Welcome to the Real World"...Indeed Morpheus ...indeed


2 of 2 people found the following review helpful:

A Whole New Mind, 2008-11-02
An overwhelming wake up call for the "go to school, get good grades, get a good paying job" thinkers. I want to give this book to my kids especially my youngest who is interested in getting her MBA.

The new staple for a changing educational and economical future.

If you don't read this book, you are limiting yourself.




2 of 2 people found the following review helpful:

Conceptualization, 2008-11-02
The author begins by describing how the spheres of the brain
operate. The left hemisphere controls the right side,
recognizes serial events (sequentially), manages text,
siphons details and performs logistics. The right hemisphere
controls the left side, manages simultaneity and context,
looks at the big picture and knows the world from the experiential
dimension. The back of the book has a large bibliography of
scientific and journalistic references. The reader would be
helped by cross-referencing some of the brain inferences to
the scientific literature which supports the various statements
made by the author.

There are some fallacies in the inferences made by the author.
For instance, people need a firm grounding in both spheres.
Some examples will highlight the disparities. For example,
too many children graduate grammar school and they cannot
do simple arithmetic compilation. No amount of arts programs
will make up for deficiencies in early childhood education
in mathematics.

Computer software engineers are not merely analytically
inclined. Many practitioners design graphics software
which is quite creative. Others design artificial intelligence
algorithms which emulate brain function quite ingeniously.

Lawyers are advocates and they must learn to negotiate and
empathize instead of engaging in sum-zero tactics.
Accountants must operate within the confines of considerable
global principles of the profession. These are
conservatism ( not being overly optimistic), materiality,
the ongoing concern concept of operation and judgmental
sampling to detect and confirm inadequacies in the
accounting control or design thereof. Scientific
sampling is more analytically determinable.

Engineers must master principles of non-linearity; such
as, sweeping motions of rotation, the Mohr's Circle of
forces, multi-direction, shear and balancing chemical
redox equations using both inference and analytics
in combination with knowledge of the Periodic Table
of Elements. Engineering is by no means a linearly
based profession.

The author does mention some important sensual skills
which could be developed during the education process.
These skills are creative design, synthesis, role
playing, aesthetics in addition to functionality
and the dynamics of story-telling. This section of
the book could be invaluable to educators if
developed in early education, middle school , high
school and collegiate curricula.

The book has some excellent ideas but there should be
fewer generalizations. Overall, the volume would make
for good reading. Superlearning by Ostrander and Schroeder
would complement this book nicely.

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