Book Description
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include:
1. Dan W. Gladney, Chairman of the Board and Chief Executive Officer, Compex Technologies Inc. - "Back to Basics: 'Vision, Leadership, and Focus'"; 2. Shola Oyewole, Chief Information Officer, United Therapeutics Corporation - "Defining the Role of a Chief Information Officer in Health Care"; 3. Karen R. Kemerling, Vice President and Chief Information Officer, HealtheTech Inc. - "The Twenty-First-Century Chief Information Officer"; 4. Clayton T. Larsen, Vice President, Marketing and Network Development, FUJIFILM Medical Systems - "High-Tech Medical Marketing: It’s Not as Easy as Everyone Thinks"; 5. Claude Hooton, Executive Vice President, Sales and Marketing, Baxa Corporation - "Think Like a CEO with the Customer as Your Boss"; 6. Gregory J. Gosch, Vice President, Marketing and Sales, Luminex Corporation - "Building a Team to Effectively Market Scientific Products"; 7. Dennis Rosenberg, Vice President, Marketing and International Sales, VNUS Medical Technologies Inc. - "Medical Device Marketing"; 8. Michael Stone, Executive Vice President, Schick Technologies Inc. - "Tailoring Marketing Strategies to a Specialized Health Care Market"; 9. David A Russell, Vice President, Global Marketing, Patient Monitoring, Philips Medical Systems - "The Changing Profile of a Health Care Marketing Professional"; 10. Shawn P. Fojtik, Chief Executive Officer, Pinyons Medical Technology Inc. - "Rising to the Many Challenges of Health Care Marketing"; 11. Mike Rude, Vice President, Human Resources, Stryker - "The Objectives of the Health Care Human Resources Role"; 12. Margery Ahearn, Vice President, Human Resources, Aspect Medical Systems Inc. - "Building a Pleasant and Productive Work Culture."