Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

• Build an AdWords campaign from scratch
• Identify keywords that entice people to click on your ads
• Get the lowest bid prices on your keywords
• Defeat click fraud and other scams
• Use search engine optimization techniques
• Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

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All Customer Reviews
Average Customer Review:
0 of 1 people found the following review helpful:

5-star reviews were written by author's friends, 2008-06-23
This book too general. Talks a lot about tips for running your business in general. That's not what I need. I was looking for Google tips exclusively.
If you read the wording of all those 5-star reviews, they are a joke. Not written by actual buyers, most likely the author's friends.



1 of 1 people found the following review helpful:

Great Book!! Really improved our sales in Google!!, 2008-06-18
Excellent book, We like it a lot.

Our sales in Google really improved!!


1 of 1 people found the following review helpful:

Best book on Adwords - Bar None, 2008-06-02
I was driving traffict to my website and measuring returns within 24 hours of reading this book. Great step by step instructions and clear benchmarks for measuring success.


1 of 2 people found the following review helpful:

An Exciting Journey, 2008-05-21
I reviewed Howie Jacobson's book about adwords, but I remain a staunch Perry Marshall fan. I have this book and Perry's ebook on this subject and I frequently listen to his many mp3 files I've accumulated over the years. I even purchased a new ipod so I could access Perry's wisdom when I'm on the run. It would be hard to choose between Marshall and Jacobson, but if you can only afford one I recommend Perry Marshall. Follow their recommendatiuons and you'll make enough money to afford both.

Larry J. Frieders, RPh
[...]340 Marshall, Unit 100 ~ Aurora, IL 60506
Tel 630-859-0333


2 of 3 people found the following review helpful:

General, not technical, 2008-05-13
My company does AdWords campaigns for many clients, so I am always looking for ways to increase performance and lower costs.
But I bought this book because I was looking for a true guide to Google's AdWords. What all the terms really mean. I was looking for the Ultimate Guide to How to Use AdWords, not how to create ads.
There is almost no technical in this book. It tells you how to organize the groups, but not how to go on Google AdWords and create them. It doesn't tell you the step-by-step process of making this work. There are no instructions.
There is a lot of general marketing advice, and some of it is good, but if you are buying this book to sit at your computer and actually make an AdWords account from scratch, you will be confused and disappointed.

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