by Tanya Davis
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Product Description Are you the Next Donald Trump? Successful real estate developers can become enormously wealthy. However, the flip side is many developers run out of cash before cashing in. Poor cash flow is the primary cause of business failure for real estate developers. This new book details how to become a successful real estate developer and demonstrates step-by-step how to set up, operate, and manage a financially successful real estate development enterprise. The author has explored every avenue in explaining this potentially rewarding yet risky business. The book covers the entire process of establishing a small real estate development firm and the ongoing management necessary in an easy-to-understand way, pointing out methods to increase your chances of success, and showing how to avoid the many common mistakes that can doom a start-up. The book focuses on small developments that you can start by yourself featuring both residential and commercial applications. Once the basic skills are learned, the book points out areas of expansion by leveraging your first investment. While providing detailed instruction and examples, the author leads you through finding your first location that will bring success, learning how to draw up a winning business plan, installing basic cost control systems, assembling your team of experts, generating high profile public relations and publicity, learning low cost marketing ideas and low- and no-cost ways to satisfy customers and build sales, setting up accounting and bookkeeping procedures, and auditing. There are thousands of great tips and useful guidelines. You will learn the development process, governmental issues, environmental issues, demographics and trends, market research, site selection, feasibility analysis, due diligence, preliminary pro forma, property acquisition, project design/refined pro forma, entitlements, financing/final pro forma, construction, operation, feasibility studies, financing, market analysis, construction, and asset management. The new companion CD-ROM contains all the forms demonstrated in the book for easy use in a PDF format.
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Average Customer Review:
0 of 0 people found the following review helpful:
Great book., 2008-06-05 I am a real estate developer in a family business.
She does a great job at making the complex subject of development easier to understand.
Excellent for beginners.
Great for intermediate.
Very Good for the Big timers as well.
1 of 1 people found the following review helpful:
Beginners guide for entering real estate development, 2008-03-27 This book is essentially a step by step guide as to how one can enter the real estate development universe. It outlines the various opportunities available and the processes through which a beginning developer can systematically approach the onslaught of obstacles he or she will encounter throughout the development process. The beneficial aspect of this book is that it provides a birds eye launch point from which a person can prepare for and begin to research the intricacies of what is an incredibly complex process. On the other hand, I would argue that the book borders on being uninformative. While I did not expect a comprehensive guide to a successful development, I found the content to be lacking actual substance even short what I would expect from an introductory level text. The author writes the book as if one could carry out the process simply by bringing the book with them as a checklist. However, I think the best use of my time would have been to simply write a list of topics touched upon so as to seek out other books that more comprehensively address those points. But, as I said initially, this book is a fine introduction to real estate development if you are simply trying to understand what is involved in the process.
1 of 1 people found the following review helpful:
A Common Sense Book, 2008-01-09 Once in awhile there is a book that stands out that is well-written and informative. This book has a lot of easy-to-understand insights on becoming a Real Estate Developer and the process and pitfalls that one may encounter.
Almost all Real Estate Developers have to learn the ropes through real world experience; with this comes a lot of trial and error. This book displays the common problems that Developers face, which speeds up the learning curve rather than enduring years of learning the "kept secrets" of Developers. The core of this book covers a lot of Real Estate and Developing concepts!
This Handbook is very up-to-date and provides a lot of resources to turn to for additional help and research; it also has a CD that has useful forms that is sure to be of great benefit.
I am very glad that I picked up this book... I have learned so much and it has saved me years of learning on my own. Thank you!
4 of 6 people found the following review helpful:
Excellent read, 2007-11-24 Well writtan,all the information you are going to need on starting your own Real Estate development company.I flew through this book, I could not put it down.It really gives you the starting building blocks on how Real Estate development works.It comes with a CD,it gives you all the contracts
you are going to need when starting your business.If you plan in getting into Real Estate development,this book is a great head start.
3 of 3 people found the following review helpful:
a must-have for anyone hoping to break into real estate development, 2007-10-24 With the proliferation and popularity of shows dedicated to real-estate pros and real estate development, there is an ever-growing audience of people wondering how to break into that same field. This book provides an outstanding overview of real estate development, and should be found on the desk of anyone even considering entering this field. This well-written treatise on real estate development explains all the necessary skills and possible pitfalls for a would-be developer, and helps explain the behind-the-scenes work that characterizes most successful real estate deals.
Throughout the book, Davis stresses the need for drive, determination, and tenacity. She does not gloss over the possibility of disaster for those who are not prepared to dedicate the necessary time and attention to keep their projects moving forward, but she makes it clear that the rewards for that tenacity can be great. By presenting such an honest view of real estate development, Davis does a service to the industry by hopefully convincing some people that they should limit their involvement to real estate investment rather than development.
I would highly recommend this book to anyone considering a new career in real estate development, and recommend they read it ready to honestly assess their ability to cope with the pitfalls of the industry. All-in-all, this book is a must-have for anyone interested in real estate development.

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