by Susan Sweeney
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| List Price: | $29.95 |
| Amazon Price: | $19.77 & eligible for FREE Super Saver Shipping on orders over $25. |
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| Lowest New Price: | $6.55 |
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Product Description
Written for those who want to break away from rigid schedules, unappreciative bosses, and soul-sapping commutes, this book will put prospective Internet entrepreneurs on the road to success. The basics of Internet mechanics and commerce are analyzed and followed by examinations of successful Internet businesses. Providing more than just technical information, this manual is also a guide to prioritizing what the entrepreneur wants to get out of the business and determining what level of risk is comfortable. This method ensures that the business chosen will match the goals and aspirations of the entrepreneur. Each of the 101 business profiles includes promotion techniques to help these start-ups get on the road to success.
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Average Customer Review:
2 of 2 people found the following review helpful:
 Poor, outdated, generic, and uninformed: avoid, 2008-05-27
I've read about a dozen books on internet businesses, and this is by far the worst. The "101 fill-in-the-blanks" formula in itself is tired, cliche, and overdone: just like this book. If you know NOTHING about the internet or about business, and you have no creativity and just want to pick an idea from the list of 101 things, this books would be marginal. If you have any knowledge of the web, of business, or of what kind of business you want to start, skip this. If you do read it, borrow it from the library first. The book is both too vague and too specific: a difficult thing to achieve, but also a very bad thing to achieve. Part 1 (Doing business online) is so general as to be useless. There are numerous business models and revenue streams that aren't mentioned, and her "4 levels of e-business" are so general that they are useless. She doesn't appear to even know about Google Ad Words, which is scary considering the 2007 copyright date on my copy. (Google doesn't get mentioned either: anyone home?) Anyone who is that ignorant should not be writing books on e-commerce. Part 2 (the 101 Business ideas) is just a collection of random businesses she found online. They are so specific that for most people they are no help at all. Her descriptions aren't very thorough, and she wildly overestimates the amount of money it will take to start one up. For example, if you want to start a movie review site, Sweeney says you will need $5,000 to $10,000 to start! Hello? I've started real brick and mortar businesses with far less tart up cash. That is easily inflated by 2000%, which clearly shows that she hasn't done any of this stuff: she's just found it online and come up with some numbers based on wildly inaccurate assumptions. Her bio says she is " a renowned industry expert on Internet marketing topics," yet her marketing ideas are generic, badly outdated, and incomplete. You can glean a few good ideas from this book, but it is not worth reading the endless, repetitive prose, and you may well pick up some very bad ideas as well. Steer clear of this book. It's retail price of $29.95 is outrageous, and even the discounted Amazon price is too high. But Scott Fox's "Internet Riches" and the Dummies "Starting an Online Business All-In-One Reference." Neither is perfect, but they are far and away better than this dog, and between the two of them you will know what you need to get started for a few dollars, not the 5 figure startup costs this book recommends. There is one good use for this book: if you have competition, send them a gift copy. That will slow them down long enough for you to take over the market. :-)
7 of 10 people found the following review helpful:
 Book is O.K., 2007-06-10
This book was O.K. There were many ideas to choose from but only a few good ones. Plus, there isn't much information on each business. You could find more ideas and a lot more information for free on the Internet.
10 of 11 people found the following review helpful:
outdated, 2007-03-30
Book is now outdated. Is a good reference or starting point for the novice. Good introduction to where things have come from... Things have changed quite a bit since publication as they tend to do on the net.
33 of 40 people found the following review helpful:
101 Internet Businesses You Can Start from Home, 2005-10-12
Waste of Money...Don't buy this book its completly outdated and not a single business in 101 business listing is practical in today's life
96 of 110 people found the following review helpful:
 More comprehensive than similar titles., 2002-06-20
If you've ever dreamed of owning your own business but don't want to be tied down to a brick and mortar building, then this is the book for you. Starting an Internet business could not be easier with the help of the information provided. The book starts with interview information from three successful Internet businesses and then follows that with how to get your point across, the various formats for a storefront, required features of the successful storefront, payment options, and levels of e-business. From there it moves to helping determine what is important to you and how to use that to find the right business for you. From there it moves to the profiles of successful businesses. These profiles are complete with how to market the business, startup costs, skills needed, online examples, etc. It finally concludes with information on how to build your site, get it submitted to search engines, e-mail marketing, using links and pretty much just about everything that you need to know in order to get the business up and running.Susan Sweeney, the owner of an international Internet firm, has produced a very thorough and easy to understand book. Probably the best book available today on starting an Internet business from scratch, it is a highly recommended read.
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