Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!

by Jon Spoelstra

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Editorial Reviews
Product Description
Jon Spoelstra, one of the country's best sports marketers, contends there is less risk and more payoffs in creating outrageous marketing.

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All Customer Reviews
Average Customer Review: 4.5 out of 5 stars

0 of 0 people found the following review helpful:

5 out of 5 stars

Great Reading, 2007-06-27
This book is very insightful and has a lot of relevance to marketing in general, not just sports marketing. I have a small company, but the president if a large national company that I deal with, saw it on my desk and now he's reading it. It's a must for all executives.

1 of 2 people found the following review helpful:

3 out of 5 stars

Marketing outrageously and writing averagely, 2007-05-30
This book is a quick read and has some interesting examples of ways to market outrageously. I found myself thinking how the ideas that he had could help my business and I realized that not many were really applicable. It does get you thinking in the right direction but I felt the book lacked statistics and basic information on how the ideas can be used in different industries. It seemed more like the book was a recounting of his own marketing ideas and how they helped his high-profile clients. The fact that the book was a bestseller is surprising to me. Perhaps the author really is a genius marketer; he just didn't convey the information on this book.

0 of 0 people found the following review helpful:

5 out of 5 stars

Simply Excellent!, 2007-02-11
Informative, humorous, and sometimes seemingly impractical, this book will help force you to consider doing some things you previously dismissed as eccentric or even "stupid" yet they'll definitely help your business stand out from the competition and get noticed. Isn't that exactly what you want out of a marketing campaign?

0 of 0 people found the following review helpful:

5 out of 5 stars

i love examples, 2006-12-13
jon is a master at story-telling. for me, that is one
of the best methods to convey important material.

struggling with a product or service that needs more
sales? buy this book. there are tons of great ideas
worth stealing to market anything and everything!

one of my favorite "go to" books of all time.

-ski

0 of 0 people found the following review helpful:

4 out of 5 stars

Outrageously Refreshing, 2006-11-23
There are many great marketing ideas in this book. Even more valuable is the conditioning to think differently or even outrageously.

Here are just a couple thing I'm taking with me:

Write on a card "what will it take for me to________________?" Fill in the blank with your really big goal. Carry that card with you always and often think about the question and possible answers.

On the other side of that same card write "what did I do today to make money for my company?" Think about that question continually until you get in the habit of creating revenue daily. Spoelstra's suggestion is to make at least one sales call every day. Whether or not you are in sales, this will help the company, help you, and teach valuable lessons.

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