Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift

But now comes a book, Asking: A 59-Minute Guide to Everything Board Members, Staff and Volunteers Must Know to Secure the Gift. And short of a medical elixir, it’s the next best thing for emboldening you, your board members and volunteers to ask with skill, finesse … and powerful results.

Jerold Panas, who as a staff person, board member and volunteer has secured gifts ranging from $50 to $50 million, understands the art of asking perhaps better than anyone in America.

He has harnessed all of his knowledge and experience and produced what many are already calling a landmark book.

What Asking convincingly shows — and one reason staff will applaud the book and board members will devour it — is that it doesn’t take stellar communication skills to be an effective asker. Nearly everyone, regardless of their persuasive ability, can become an effective fundraiser if they follow Jerold Panas’ step-by-step guidelines.

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All Customer Reviews
Average Customer Review:
0 of 1 people found the following review helpful:

Powerful, 2008-06-23
In a world were information is vital but time is tight, Asking by Jerold Panas gets straight to the point. As a new development director the infomation in this book will help me be successful. You can read the book in one sitting, but will return time and time again just to reinforce what you learned or to share it with other volunteers or staff. Thanks for taking the fear out of the heart of what we do.


0 of 1 people found the following review helpful:

Asking, 2008-02-14
Loved it! Short but sweet; a great first look at making the big ask.


0 of 1 people found the following review helpful:

Practical information, 2007-11-05
I liked the book because it eliminated the mystery in how to structure a one-on-one interaction with donors when you ask for a gift. The book is a quick read also. What I didn't like is that he recommended being really assertive about getting an appointment or getting a firm answer from a donor. I don't like to push donors that hard because I would not want that type of pressure from one of the nonprofits I support.


0 of 1 people found the following review helpful:

A Quick Lesson, 2007-10-22
Excellent book for Foundation Board members who have little or no sales experience. It is a lesson in one's dedication to a worthwhile cause than helps one ask for the order.


0 of 1 people found the following review helpful:

To The Point Handbook, 2007-07-12
With humor, experience and enthusiasm, the author succinctly delivers the essential considerations for any fundraiser. The bonus is the contagious sense of fun and challenge, the book conveys, is enough to make you want to throw down the book (place it where you can go back to it for inspiration)and start raising funds!

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