Confessions of an Advertising Man

by David Ogilvy

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Product Description

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

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Average Customer Review: 4.5 out of 5 stars

0 of 0 people found the following review helpful:

5 out of 5 stars

Great book if you're into advertising..., 2008-10-24
This is a great book if you are into advertising. This guy is a genius. I highly recommend reading this book if you haven't already.

0 of 0 people found the following review helpful:

5 out of 5 stars

A Must Read: A foundational cornerstone for your marketing efforts., 2008-08-28
In the Internet age, it is tempting to think that a book written almost 50 years ago is obsolete..., and you would be making a big mistake. Today's top Internet marketers are leaning on the foundations laid by people like Ogilvy, often without letting the cat out of the bag.

Legendary advertiser and marketer David Ogilvy shares his insights on what makes for good advertising and marketing. Most importantly that your advertising has a purpose, to make sales.

Ogilvy for example takes "Creatives" to task by making the point that most ads that win awards, don't necessarily make any money for the client.

For marketers, chapters 5, 6 and 7 are must reads.

5. How To Build Great Campaigns
6. How To Write Potent Copy
7. How To Illustrate Advertisments and Posters

The book is cheap and will save you hundreds or thousands off of expensive seminars.

Highly Recommended.

0 of 0 people found the following review helpful:

5 out of 5 stars

Classic, very interesting and informative, 2008-01-28
This is a classic written by one of the legends of advertising. It is well written and easy to read. It is full of great information, not just about advertising but about business and life.

David Ogilvy traces the start and growth of one of the most successful advertising agencies in history. His business philosophy is striking - he did not strive for a large number of clients but was much more selective in targeting the clients that he felt would be mutually beneficial.

He would refuse to spend time developing competitive proposals in bidding for business. He felt like the business should be awarded based on competency. He offers some great insights into why his agency was so successful.

I would recommend this book for everyone in business - not just for ad men or copywriters. David shares a lot of principles of advertising that will help anyone spend their ad dollars better.

0 of 0 people found the following review helpful:

5 out of 5 stars

Review of Confessions of an Ad Man by David Ogilvy, 2007-09-28
A classic that still rings true. Relevant not just to the ad business but to the management of any professional services firm.

0 of 1 people found the following review helpful:

4 out of 5 stars

Sales vs. entertainment value of an ad, 2007-08-09
Confessions of an advertising man contains advertising principles David Ogilvy has derived based on his experience and available research. In this book he shares what he has learned to be the optimal practices both for advertising agencies and for clients of advertising agencies. While some of these principles and practices may be considered timeless, others have changed under the influence of new advertising media and technologies. One standard timeless practice in advertising is to test everything and to choose the most appropriate action based on research. David emphasizes that the bottom line of advertising is sales, rather than the entertainment value of an ad, and that in the end numbers demonstrate the effectiveness of the ad.

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