by Prasad Kodukula, Chandra Papudesu
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Product Description
"To invest or not to invest?" Business leaders frequently are faced with this question on new and ongoing projects. The challenge lies in deciding what projects to choose, expand, contract, defer, or abandon. The project valuation tools used in this process are vital to making the right decisions. Traditional tools such as discounted cash flow/net present value assume a "fixed" path ahead. But real world projects face uncertainties, forcing you to change the path often. This book introduces a more practical approach to project valuation known as real options analysis. Derived from options theory in modern finance, this approach is based on the Nobel Prize–winning work of three MIT economists.
Project Valuation Using Real Options provides a systematic approach to project valuation that will enable you to minimize investment risks, exercise flexibility in decision making, and maximize returns.
Key Features
• Discusses why traditional valuation methods such as discounted cash flow, net present value and decision tree analysis are not sufficient in today's uncertain world
• Explains the real options approach in a step-by-step manner which is easily understood and does not require an extensive financial background on the part of the reader
• Shows you how to make the correct investment decisions, achieve strategic alignment of projects, increase project flexibility, and sustain competitive advantage
• Presents multiple scenarios and real world examples from technology, telecommunications, pharmaceuticals, and other industries to illustrate success stories, challenges, and the true value of real options analysis
• WAV offers free downloadable assessment tools and solutions to problems presented in the book — available from the Web Added Value™ Download Resource Center
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Average Customer Review:
0 of 0 people found the following review helpful:
 Difficult to follow, 2008-08-19
Some good material but I really found the writing style to be hard to follow and at times confusing. This is a bit of an obscure topic to begin with in my opinion but I think the authors could have done a better job of making the book more readable.
1 of 1 people found the following review helpful:
 Stands Above Other Options Books, 2008-03-15
I have read a few other options books for "practitioners" and this book is the best. Very practical and usable. In fact, I read it in small pieces and still get a lot out of it. I thank the others for sparing us on the theory and not trying to sell something.
1 of 1 people found the following review helpful:
Valuable guide for managers, 2008-02-28
Dr. Kodukula and his associate have written a concise, understandable and interesting book discussing project valuation. I routinely recommend this book to my associates and students, and higly recommend it for students in the MBA tract.
4 of 5 people found the following review helpful:
Real options analysis made simple, 2007-10-08
Starting with an introduction to the real options analysis the authors take us through the traditional project valuations tools (which is a bonus) to the process used to value projects using real options analysis, on the way explaining the methods and computational techniques employed to solve real option problems and how real options analysis supplements the traditional tools.
The detailed solutions provided for the various examples using ample figures and tables really help in understanding the application of real options analysis technique to project valuation.
This book will be of great help to corporate executives, senior managers, portfolio, program and project managers who want to go beyond the application of traditional tools of project valuation, searching for newer techniques.
5 of 5 people found the following review helpful:
Picking a Project that adds Value, 2006-10-26
This is the book for those serious about improving project selection results. This is the only book of its kind for today's project management professional. Finally, I feel I understand how to use this unique approach to evaluate all the options available in selecting projects that will significantly contribute to an organization's bottom line.
Lee R. Lambert, A Founder of PMP
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