by Carolyn Howard-Johnson
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Product Description
Whether your publisher assigns zero dollars to your book’s promotional campaign or thousands, THE FRUGAL BOOK PROMOTER assures it the best possible start in life. The author, a former publicist, provides no-nonsense basics to build your media kit, media release and a knock-'em-dead mailing list that will be more effective than any you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through two extensive book campaigns of her own. Several are sure to match your pocketbook and personality.
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Average Customer Review:
1 of 1 people found the following review helpful:
Excellent advice , 2008-10-22
Although this is slightly out of date, the information is still largely current and useful. There's a lot of great advice in this and it's strongly recommended for anyone with a book out but not tons of cash for advertising.
A good buy.
1 of 1 people found the following review helpful:
A treasure, 2008-09-01
This book contains so much useful information. It is definitely an outline for success. Every writer who wants to publish their book should read this book for better selling power. A must have!
1 of 1 people found the following review helpful:
 Great Resource, 2008-08-30
Great value for self published authors looking for hands on resources for marketing their book. Alot of good information.
0 of 0 people found the following review helpful:
Words of wisdom from an author who's "been there-done that"..., 2008-08-24
This is a well-organized text that clearly was written by someone who speaks with the authority of experience.
Carolyn Howard-Johnson has delivered a resource that I would recommend reading on an as-needed basis by consulting the specific chapters relating to particular marketing challenges as they arise.
The way the book is laid out, with chapters ranging from using the Web to using postcards, you'll certainly find the step-by-step details for whatever task you're trying to accomplish. Scan the book initially, to get a good feel for its organization and scope. But save the careful page views for those times when you find yourself tackling specific promotional tasks.
J.D. Mosley-Matchett, Ph.D.
Author of A month of Marketing Technology tips
0 of 0 people found the following review helpful:
The Frugal Book Promoter - A Compendium of Ideas, 2008-08-02
Carolyn Howard-Johnson's book, The Frugal Book Promoter, is best described as a compendium of book promotion ideas culled from her personal experience as a successful and award wining author as well as what must have been considerable time surfing the internet.
A wide range of topics are covered and in some cases just briefly touched upon. However, internet resources are listed throughout for those who want to dive deeper into a specific area. The links I was most interested in were still active and I found the sites I was directed to to be helpful.
While I would likely have been able to find these resources on my own had I the time to surf the net, this guide is very good at pulling all of this information together in a well categorized fashion which saves considerable time for those wishing to promote their book.
What does stand alone in this book are the chapters dedicated to building a media kit and the credentials for such a kit. For those that have done this before, it is not new, but for newly published authors it can be very valuable.
Finally, the advice on branding yourself as an author is very true. Readers buy books because of their authors not because of the publisher or the book title. Find a way to brand yourself - Carolyn has certainly done this effectively.
Todd A Fonseca, author of The Time Cavern (www.thetimecavern.com)
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