Tough Questions -- Good Answers: Taking Control of Any Interview (Capital Business & Professional Development Series)

by Thomas F. Calcagni

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What would you give to stand up at a press conference or go into any executive presentation, sales call, employee review, or media interview with confidence, knowing that whatever type of question is thrown at you, you ll be able to handle it? Now you can. Through "Tough Questions -- Good Answers" you'll learn why there is no need to fear tough questions when you know how to identify them and craft your answer to reflect the message you want to deliver. To do that, this easy-to-read guide will show you how to create good messages first, and then deliver them effectively. Top media consultant Tom Calcagni presents his unshakeable What-Why-How technique proven time and again to be extremely effective for high-stakes public presentations. When you are faced with tough questions from determined board members, reporters, or members of the public and in your every day communication with friends, family, and business associates you'll learn how to control the interview, think before you speak, and deliver your message every time. You will develop the confidence and skills to craft results-driven answers to any type of question and be confident that the important ideas YOU want to express are heard a system that can make the difference between success or failure for you and your company.

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Average Customer Review: 5 out of 5 stars

3 of 3 people found the following review helpful:

5 out of 5 stars

This is great book for everyday life and work. , 2007-12-07
This book is very entertaining, not another self-help book. Learning about the tricky questions reporters use has made listening to questions and how they ask them more fun than people watching. I don't do news media interviews but I find now, whether I am writing a report for my boss or doing a presentation for a group of employees, I use the techniques in this book. And, when the questions start I answer them and then bring back to the subject and points I want to make. On a more entertaining note, my roommate read it and now during the presidential debates we discuss how well each candidate answers a question and what their message is.

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