by Kevin Hogan, Dave Lakhani, Gary May, Eliot Hoppe, Mollie Marti, Larry Kevin Adams
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| List Price: | $29.95 |
| Amazon Price: | $29.95 & eligible for FREE Super Saver Shipping on orders over $25. |
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| Lowest New Price: | $26.34 |
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Product Description Product and service buyers are more educated than they've ever been. People tired long ago of "sales pitches". As a salesperson, you've already been through Sales 101. This book takes you there and beyond.This book explores the cutting edge of persuasive selling. This book isn't for salespeople stuck in tradition, but those who embrace the new, and implement the strategies that will make them the superstars of tomorrow. Unlike traditional sales books, you won't find canned closes or regurgitated and repackaged advice. You'll learn:
*How to buy back the sale
*Group strategies for mass influence
*The brutal truth about Value Driven Selling
*Sales Management secrets of today's Top Sales Managers "I don't care how many sales books you've read in your life - I can guarantee you will walk away from this book with some deadly powerful new tactics you've never heard of. I did. The Praise/Criticism tactic alone is one of the most powerful ideas I've ever been presented." Mark Joyner, #1 Best-Selling Author of "Simpleology"
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Average Customer Review:
2 of 2 people found the following review helpful:
POWERHOUSE SALES RESOURCE!, 2008-01-18 This book EXCEEDED my expectations!
After skipping around the book by my interests and taking A LOT of notes, I am now reading it cover to cover.
I have been in sales for years and am learning NEW strategies and ideas. I don't know how someone could read this book and not increase client loyalty, work smarter, make more money, be happier and get more done every day. It's done this for me already and I'm just starting to apply what I'm learning.
THANK YOU to this expert Sales Team for sharing this wealth of information.
4 of 4 people found the following review helpful:
New Perspectives, 2007-12-18 Bravo! Finally, a sales manual that has pulled us out of the dark ages and into the new millennium. This is a must-read for individuals currently working within any given sales field who truly desire to evolve from their conditioned patterns of thought regarding archaic selling techniques.
I highly recommend this refreshing and innovative new book for anyone wanting to achieve mastery as a sales person within this highly competitive market. Gaining new insight from a unique viewpoint by the individual authors sheds important light on how to bring effective change to all sales aspects.
By utilizing the alternative approaches presented in this book, preconceived barriers are broken down replacing old beliefs with new concepts allowing the flow of unlimited success within the new parameters.
Maricel Piercey
Business Owner
6 of 14 people found the following review helpful:
A mixed bag, 2007-12-13 Looked forward to this book and followed the progress from Kevin's initial invitation to his subscribers.
I am quite disappointed. Except for Gary May's initial chapters, the rest are really bah humbug.
It looks like, and reads like, a self-published book. Full of typos (and not talking about American vs English) and poor design & layout.
The marketing efforts (with all the free stuff on offer)were, by and large, quite disappointing.
It seems to me a cynical exercise in extracting money from people rather than adding value - which is the Kevin Hogan brand.
Having said that Gary's chapters are worth the few buck for sure, and I have added him to my blogroll.
6 of 6 people found the following review helpful:
This Stuff is NEW!!, 2007-11-15 If you can't use the first section of this book ( written by genius Gary May) to double your income in 2008, then it probably can't be done! I had the pleasure of meeting Gary in Las Vegas last year and must say, I didn't expect anthing less than the spectacular contribution he has made to the field of sales and influence. As a speaker that sells from the stage, I soaked up every word of Dave Lakhani's section on selling the crowd. I could go on and on; Hogan, Marti, Lakhani, May, Hoppe, and Adams- I tip my hat to you all. A big thanks to Kevin Hogan for harnessing the power of all of these creative persuaders in one book!
5 of 5 people found the following review helpful:
Finally! Selling applications for all industries., 2007-11-13 This book guides selling from the inside out. As a colleague familiar with Mollie Marti's work as a success and business coach, I was able to read a preview copy of this book. Mollie is an excellent writer and presents complex information in a clear way. She also is known for going above and beyond in her work. She's now done this with a stellar team of sales experts.
This book presents multiple layers to selling and certainly merits reading more than once. There are so many principles, tips, examples and new ideas. Some of the ideas can be implemented immediately; some take thought and reflection. I have read the whole book and am beginning to reread parts of it. It's going to take me several times through this book to truly absorb it all and implement it in my trial consulting practice. There are so many practical suggestions.
I am pleased to find a book that provides suggestions applicable to selling services and knowledge as well as hard goods. The principles presented here will improve any type of selling, not just someone selling a tangible product. This is one of those books that I will be constantly taking off my shelf as I attempt to master the area of sales and business growth.
I can not recommend this book highly enough. Absorb the material, apply the lessons - and succeed. No matter what business you are in or what product or service you provide, you will be wowed by this resource. It is overflowing with good ideas that really make a difference in your business. If you implement even a fraction of the information it contains, you undoubtedly will see the results on your bottom line.
Congratulations to Mollie Marti and her colleagues on putting together this excellent sales resource. And congrats to any reader smart enough to buy it and put this powerful advice to work for them!

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