Handbook of Print Media

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Product Description

Printers nowadays are having to learn new technologies if they are to remain competitive. This innovative, practical manual is specifically designed to cater to these training demands. Written by an expert in the field, the Handbook is unique in covering the entire spectrum of modern print media production. Despite its comprehensive treatment, it remains an easy-to-use, single-volume reference, with all the information clearly structured and readily retrievable. The author covers both traditional as well as computer-aided technologies in all stages of production, as well as electronic media and multimedia. He also deals with training, research, strategies and trends, showing readers how to implement the latest methods. With 1,200 pages, containing 1,500 illustrations - over half in colour - the Handbook conveys the current state of technology together with its specific terminology. The accompanying CD-ROM includes the entire manual in fully searchable form.

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Average Customer Review: 5 out of 5 stars

1 of 1 people found the following review helpful:

5 out of 5 stars

First place I look for valuable information., 2007-11-23
I have a small library on printing and printing technologies. This book is the best single book I own. It's the best single source on printing I've seen, as well. The subject is laid out logically; the theory is provided to allow understanding; the graphics are clear and informative, and frequently provided; the writing style is clear, although a bit "Germanic" in thought-processes, resulting from the translation I assume.
I recommend this book to any printing professional seeking to learn about their field, or to any student of the industry. Just don't drop it on your toes.

4 of 7 people found the following review helpful:

5 out of 5 stars

Handbook of Print Media - a must have, 2001-06-23
Just ordered my english version of this, already having the german language version. The book is top-notch, very clearly explaining and illustrating, both with drawings and photos, the various components and materials used for all types of printing. Its breadth and depth make it a vital reference for anyone involved in the graphic arts industries.

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