Choosing Strategies for Change

by John P. Kotter, Leonard A. Schlesinger

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The need for organizational change increases as companies deal with new government regulations, new products, growth, increased competition, technological development, and a changing work force. Change may affect a company's morale and meet strong resistance. Resistance arises from four common reasons: the fear of losing something of value, a misunderstanding of change, a disbelief in change, and a low tolerance for change.

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