Promoting exports through international trade shows: a dual perspective.: An article from: Review of Business

by Jaideep Motwani, Rice Gillian, Essam Mahmoud

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Product Description
This digital document is an article from Review of Business, published by St. John's University, College of Business Administration on March 22, 1992. The length of the article is 2572 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Foreign competition is growing more competitive in the US, posing a threat to local American business and industries. In order to remain viable, US firms should assert themselves in the global market through the export industry. International trade shows provide the ideal vehicle for export promotion. Trade shows are deal for expanding market knowledge, establishing products and interaction with new and former clients. Data on international trade events are provided by the state and industrial sectors, as well as by the Department of Commerce.

Citation Details
Title: Promoting exports through international trade shows: a dual perspective.
Author: Jaideep Motwani
Publication: Review of Business (Refereed)
Date: March 22, 1992
Publisher: St. John's University, College of Business Administration
Volume: v13 Issue: n4 Page: p38(5)

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