What would you do? (bank fees)(Problem Solution): An article from: Bank Marketing

by Patrick Dalton

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Product Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1996. The length of the article is 1283 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Fees are often the major source of consumer dissatisfaction among banks. A survey done by the American Banker's Assn. indicates that more than half of consumers were against banks charging fees. Poor customer service coupled with fees are the main reasons consumers leave banks. Banks should make customers understand that fees are needed to pay for products, services and technology. They should focus on the value of their products and services to customers. The benefits of technology should be explained. Customers should also be made to realize fairness has been considered when charging fees.

Citation Details
Title: What would you do? (bank fees)(Problem Solution)
Author: Patrick Dalton
Publication: Bank Marketing (Magazine/Journal)
Date: February 1, 1996
Publisher: Bank Marketing Assn.
Volume: v28 Issue: n2 Page: p12(2)

Distributed by Thomson Gale

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