by Marian L. Salzman, Ira Matathia
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| List Price: | $16.95 |
| Average Rating: |  |
| Lowest New Price: | $5.95 |
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Product Description
A nonfiction armchair journey into the near future, "Next" breaks down the art of trend-tracking that made the authors' company, The Department of the Future, one of the most sought-after in the world.
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Average Customer Review:
11 of 13 people found the following review helpful:
 Hokey and naive, 2000-08-29
The offenses in this text range from citing surveys that show the emotional differences between the sexes narrowing (hint: surveys about attitude reflect the desired perception, rather than reality) to the usual hackneyed predictions about the growth of e-commerce and Java-based refrigerators. It's a superficial and uninspiring roundup of all the press release style journalism you'd find in Wired or Business 2.0. This is the kind of material that might be "inspiring" if you were to set your sights low enough. No breakthroughs here, although I suppose it's a serviceable summary of many of the trends that have already been predicted to death elsewhere.
4 of 62 people found the following review helpful:
 tell me how to read, 2000-01-06
i haven't read your bok yet. i want to read some chapters of your book online. please suggest how to do that.
9 of 12 people found the following review helpful:
 Vivid broadstrokes of a Western-centric future, 1999-10-27
I find the book a pleasure and a quick read. It is almost like taking a car ride through various scenaries and countries. You get a sense of a larger picture of a possible future, but yet you yearn for the slow walk when you can really see the details. A major gripe would be that, despite pages on Asia, it is still a Western, especially US-centric, future that is being painted. And the Asian section reads like a current affairs report. Interestingly though, what the authors failed to pick up is that the section on Europe holds many parallels for Asia. In summation, NEXT is good for triggering other thoughts and ideas. Not so great if you want to drill down into the whys and wherefores.
10 of 11 people found the following review helpful:
 Business tool for the future, 1999-10-12
Next is a great general business guide for showing both companies and employees how to navigate the turbulent changes ahead. Insightful and entertaining bytes of information round out what the country as a whole can expect from the near future, in terms of home, business, politics and technology. The book also gives Americans a good view of where they stand in terms of the rest of the world. The What's Next sections are "food for thought" for new business and product ideas.
5 of 6 people found the following review helpful:
An excellent foray into the near future, 1999-10-12
This book is a handy guide to issues that will be affecting us in the near future - a great read written in a witty, charismatic style. The authors present the material with clarity which kept me interested from start to finish. A practical guide for those who want to know where the future is going to lead us - in life, love and business. The book provides something that just about everyone can grasp on to - pertinent and relevant information that can help make sense of a changing planet!
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