by Cay Lang
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| List Price: | $19.95 |
| Average Rating: |  |
| Lowest New Price: | $7.90 |
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Product Description
Most artists would rather focus on art than struggle with the details of a business plan. Now, they can. Based on artist and teacher Cay Lang's popular seminars, Taking the Leap teaches artists how to succeed in today's complex and competitive art world. Offering inside information on how to show at galleries, nonprofit spaces, and museums, as well as a host of nontraditional venues, this behind-the-scenes look at the art world reveals how decisions are made and what artists can expect. Lang explains how to master efficient business skills such a negotiating a deal; making the most of art events, trips, presentations, and phone calls; and preparing top-notch promotional materials such as slides, bios, statements, and cover letters. Including many examples of artists who've found inventive alternatives to the gallery system, she suggests ways artists can by-pass mainstream channels and create their own art scene on their own terms. Filled with joy and encouragement, Taking the Leap recreates the energy and enthusiasm Lang evokes in her classroom and makes it available to artists everywhere.
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Average Customer Review:
0 of 0 people found the following review helpful:
 Outstanding practical guide, 2008-10-06
I read this in an afternoon; I just consumed it. I sure wish this had been a textbook while I was in college! Honestly it made me feel I'd lost time, and what was I waiting for?
0 of 0 people found the following review helpful:
 For the beginner, 2008-08-03
This book was really for the beginner whom wants a career as an artist. This is a great book for a beginner. There was very little new information for me which was disappointing. That said it was motivational, and provided information about taxes for the artist and consignment forms which was in fact information that I knew very little about. It was a quick read so if you have access to a copy then you might as well read it but be forewarned, there was no information on grants which was my motivation for purchasing the book. Sorry Cay!
0 of 0 people found the following review helpful:
leap, 2008-06-04
Great book,informative ,honest and the most helpful book I have read as a visual artist. This is the bible
0 of 0 people found the following review helpful:
 valuable resource for emerging artists, 2008-04-17
This book is ideal for those of us artists who are just breaking into the selling part of our art careers. Lang offers really sound advice, good strategies for developing your professional image, and covers the full spectrum from selling directly to the public through smaller venues through selling through galleries. It's the kind of book you can refer to repeatedly over time, so good value for the money.
0 of 0 people found the following review helpful:
Taking the Leap, 2008-02-25
Excellent book on building a business in the arts. Timely, informative advice with lots of contacts, ideas, etc.
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