by Stuart L. Hart
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Product Description
Global capitalism stands at a crossroads—facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Today's global companies are at a crossroads, too: finding new strategies for profitable growth has never been more challenging. Both sets of problems are intimately linked, says Stuart L. Hart—and so are the solutions. In Capitalism at the Crossroads, Hart shows companies how to identify sustainable products that can drive new growth as they also help solve today's most crucial social problems. Drawing on his experience consulting with top companies and NGOs worldwide, Hart shows how to integrate new technology to deliver profitable solutions that reduce poverty and protect the environment at the same time. Along the way, you'll learn how to become truly indigenous to all your markets—and avoid the pitfalls of traditional "greening" and "sustainability" strategies. This book transcends yesterday's stale debates about globalization, pointing the way toward a capitalism that's more inclusive, more welcome, and far more successful. But great ideas aren't enough. Hart presents on-the-ground techniques for transforming them into reality, helping leaders re-ignite innovation, growth, and profitability in their own businesses, starting today. Beyond yesterday's sterile globalization battles
A revolutionary synthesis that makes global capitalism work for everyone Catalyzing a revolution in sustainable development...and profiting from it
Why business is singularly equipped to lead the movement towards global sustainability Reigniting corporate growth: A strategic framework for serving four billion new customers
Build your bottom line by helping them build a better life Not just "sustainability": becoming truly indigenous
Overcoming the limits of first-generation sustainability initiatives Powerful case studies from more than 20 top companies worldwide
Making it work: from DuPont to Unilever, S.C. Johnson to Grameen Telecom
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Average Customer Review:
0 of 0 people found the following review helpful:
 Most relevant book in today's economy, 2008-09-22
A great discussion on the problems of capitalism as it stands today -- and an insightful look at some of the solutions that lay ahead. The book, including it's Forward by Al Gore, is a must for any economics/sustainability intellectual.
0 of 0 people found the following review helpful:
Putting a new paradigm to work, 2007-11-17
Stuart Harts' book is groundbreaking. It discusses on issues united under the umbrella term 'sustainability'. Hart describes those issues in a merciless way, as the gravity of the situation warrants. But he does not lead us into a pessimistic picture of doom. On the contrary, he shows avenues of avenues of hope. In other words, there are things to do to deal with the pressing problems facing the planet and its population.
Those processes towards solutions had better dovetail with the ways in which apparently people apparently satisfy their economic and social interests. Those ways, which could be brought together as 'capitalism', are not without problems of their own; problems which Hart discusses. He also sees the great potential towards improvement hidden within the dynamic of capitalism and makes us contemplate on ways of using that potential in dealing with the challenges of the planet.
Special mention has to be given to Harts' discussion of paradigms he connects with, especially Elkingtons' Triple Bottom Line and Prahalads' Bottom of the Pyramid; approaches which lie at the basis of this book, although Hart goes further.
The encompassing and at the same time practical approach in this book make it valuable reading to all people engaged in business and government, although not only to them.
Joop Remmé / www.knowdialogue.nl
6 of 6 people found the following review helpful:
 Capitalism and the New World Economy, 2006-06-04
Stuart Hart is an author, instructor, researcher, and lecturer who has written many books and essays on strategic management and the problems/challenges of globalism in the world economy. His consulting services have been utilized by many large companies including DuPont, Hewlett- Packard, and Proctor and Gamble and he has helped these and other companies like them to develop a more Earth- friendly, poverty- reducing approach to solving the world's problems while still maintaining enough economic momentum to stabilize or even improve the bottom line.
The primary focus of this book is the important task that businesses face in the twenty- first century; namely, the task of expanding the world economy, helping third world nations emerge from poverty, and improving the environment. To many, this idea of companies helping other nations, promoting recycling and environmentally sound business practices, and making a profit seems to be one big contradiction. When most people think of business, we think of the bottom- line goal of earning a profit by whatever means necessary; everything else be damned. But like Hart points out, the reality of environmental issues is too important and too critical for business to ignore. And if the right steps are taken, businesses can not only improve the world and its people, they can also reap profits and other rewards in the process. Thus, not only is it the right direction to take morally, it is also the right direction to take financially and if companies move quickly they can establish themselves as leaders in the global marketplace and enjoy the many benefits that their initiative will bring.
Globalism has been one of the most heated topics in economic discussion groups in the past ten to fifteen years. Proponents of globalism feel that it is the best way to spread prosperity all over the world and eradicate a large number of the world's poor. Opponents, however, have been very vocal in their opposition to globalism, citing many key areas where they feel the earth and its people are worse off when large companies expand to other nations. These activists feel that globalism depletes the world's resources at a faster rate; leads to deployment of "sweatshops" and other inhumane treatment of workers; and does little if anything to alleviate the problems of economic distress, inadequate health care, and the like. But like Hart demonstrates in this book, the pro- globalists and the anti- globalists can and must work together to solve these problems. And he feels that private businesses can make this happen by utilizing present technologies that will produce more abundant goods and services, improve standards of living, and leave the environment unaffected and possibly even better than it was before. Hart is a strong believer that much good can be accomplished if companies will simply change their strategy and embrace the idea of global environmentalism and responsibility. New growth areas exist all over the planet and by integrating some of the new technologies with profitable solutions, companies can make money and make a name for themselves as corporate citizens on a world- wide scale.
Much of what this book talks about seems reasonable now that I have finished it, but I admit that I was a little skeptical at first. How, I wondered, could a company implement all of these changes, pay good wages to foreign workers, protect the environment, and still make a profit? It seems like a very expensive proposition but like the author demonstrates, it really isn't a far fetched idea at all. We have to remember that much of the population of the world lives in conditions that are almost completely devoid of any use of modern technologies. Introducing these technologies can improve productivity drastically- so much so, in fact, that it will easily negate the initial expense of establishing the technology in the first place. One example stated in the book is that of Grameen Phone and Grameen Telecom- two businesses that helped establish a cellular phone network in Bangladesh. Money was loaned to women living in the poverty- stricken rural villages so that they could become private entrepreneurs to sell mobile phone service. The loan money was used to purchase a cell phone and a solar recharging unit and the women were then trained and sent out to sell this service. This business venture has proven to be a great success, profitable in many ways. It has raised many people out of poverty, extended modern technology to people who don't normally have this luxury, and protected the environment through the inclusion of solar charging units. All of this was possible simply because a company was willing to take a chance, grant loans, and extend a useful service to a class of people who would never be able to afford cellular phone service using existing business models.
Most of the information presented in this book deals with spreading economic success to the billions of people in the world who occupy the bottom levels of the economic pyramid but what the author talks about can easily apply to other situations as well. Corporate stewardship and environmental responsibility are admirable goals for a company of any size regardless of whether its customers are economically well- off or financially strapped. Hart concentrates mostly on the problems of the third world because it is here that most opportunity exists and where most of the challenges lie. But much of what he talks about could be applied to anyone, including those at the top of the economic pyramid who consume a large amount of resources with little regard for economic or environmental consequences.
I like the way Hart writes this book. It is well- organized with boldface text to break up different topics/subtopics and with notes at the end of each chapter. I also admire the sense of optimism. Hart is convinced that this approach is not only the right thing to do, it is imperative that corporations take action immediately and if they do so and do it right, they will easily reap the benefits. The old ideas that profit is the number one priority, that humans are disposable components of any business, and that the environment is the concern of governments have all become outdated in the modern world economy.
Overall, Capitalism at the Crossroads is a very good book about business and its critical role in shaping the world economy. Conventional wisdom about what works and what doesn't needs to be tossed aside in favor of (as the author refers to them) "disruptive technologies"- business models that go completely against the established way of doing things and present a fresh perspective tailored to the needs of specific people and cultures that protects the environment and still earns a profit. All of this is possible, and Hart feels it is very important that these large, multi- national corporations wake up and adapt to the new world economy. It is not only economically profitable, it is a necessary part of economic sustainability and world stability.
The bottom line of this book could be summed up as follows: Companies that help other people and protect the environment will be rewarded in many ways, including bottom- line profit, improved living conditions, and a better environment for all. Capitalism is at an important crossroad and the path taken needs to be the one that promotes responsible corporate growth for the good of all.
6 of 6 people found the following review helpful:
A Classic, 2006-01-31
The book starts with a overview of the dominant position that is occupied by multinationals in today's global economy. Going by the definition of the term, 60000 multinationals produce a quarter of the global output of products and services. Yet they are owned by less that 1 percent of the worlds population and employ about 1 percent of the world's employable workforce. Meanwhile many of these companies in their race for short term earnings have sacrificed sustainable methods of production. In other words they have done irreparable damage to the earth's environment and created social tensions in many countries. In other words, the pursuit of economic gains is at loggerheads with local cultures and environmental interests.
Then comes the interesting hypothesis termed "The Great trade-off illusion". Earlier companies believed that a certain amount of pollution for example was inevitable and any efforts for its reduction will incur expenses for treatment. This is called "end of the pipeline approach" for treating pollutants. Similarly, large companies serving the top 800 million population of the earth's population adopted similar business models and products across countries and cultures. Two thirds of the population was ignored since it was perceived that this huge segment just cannot afford the goods and services offered by the multinationals.
The author offers a radical approach and introduces the concept of "Triple Bottom-line". How can companies win by offering goods and services that are culturally appropriate, environmentally sustainable and economically profitable. This is not wish or ivory tower theory, but a necessity and practically feasible path argues the author.
To serve the base of the pyramid (BOP) population, companies need to adopt disruptive technologies, incubate them in the BOP markets with appropriate functionality and price points. This also needs innovative business models. One should not look at what is bad ( corruption) or what is missing ( western style institutions) in the BOP segment, but understand and serve their needs through innovative products and services through appropriate business processes.
This is essentially a combination of Prof. Clayton Christensen's disruptive innovations ( The Innovator's Dilemma) and the concept of BOP ( The Fortune at the Bottom of the Pyramid - C.K. Prahalad ).
In my opinion the main take away in terms of an excellent framework for business strategy is the concept of "Sustainable Value Portfolio". Defining the Organization's internal capabilities and external constituencies on the horizontal axis, and managing today's business and tomorrow's business opportunity on the vertical axis, we get four quadrants on which companies can operate. Companies typically operate only on the quadrant of internal capabilities and today's business. This is an approach of incremental improvements and greening. The other quadrant below the horizontal axis is the concept of "extended supplier responsibility" or Product Stewardship taking full responsibility for the product including its recycling, in close interaction with existing customers.
To win in tomorrows world, companies need to operate in and fully leverage on internal capabilities to introduce successful disruptive technologies that can cater to the needs of the un-served four billion population( that will grow to about 8 billion by 2050), or B24B, in a manner that is environmentally sustainable. Companies that understand all the four quadrants well and progressively plan their product portfolio are the winners of tomorrow.
Take the automobile industry for example. The author clearly brings out that till the 1970's this industry produced vehicles that polluted the planet with total disregard to fuel efficiencies. Then the focus shifted to emission norms and recycling of used automobiles. A huge opportunity awaits this sector in exploiting disruptive technologies like hydrogen fuel cells and simultaneously use such technologies to offer low cost transportation in countries like India and China.
The book then gets into a detailed discussion on the BOP realities and the right business models to serve this huge market.
A classic by any account, I personally rate it as one amongst the top 10 business books on my bookshelf. One can feel the author's sense of commitment, deep understanding of and a passion for the topic in every page of the book.
4 of 5 people found the following review helpful:
What Capitalism Could Accomplish, 2006-01-16
This interesting and provocative book synthesizes several of the most influential ideas in modern business and distills a new idea: that disruptive innovation at the bottom of the pyramid will solve the crises of environmental pollution, business stagnation and international terrorism at the top. No one can accuse author Stuart L. Hart of thinking small or of lacking imagination. His big ideas are all in place. The only missing element, as he freely admits, is one small detail: how. Capitalism must take a new course, and it's pretty clear what the new course must be, but Hart presents only a vague notion of how businesspeople are to go about turning his vision into reality. We recommend that business leaders read this book anyway, because it will stimulate your thinking about what might be possible. Maybe you'll be the one to figure out how to make the difference.
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