by CK Prahalad
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Product Description
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone. "
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Average Customer Review:
0 of 0 people found the following review helpful:
 Interesting and insightful read, not just for business people, 2008-06-23
I learned about CK Prahalad and the BOP about two years ago doing a school project. I'm a graphic designer, so my approach is far removed from the typical business person's. After this project, I used this book to guide my senior project (design equivalent of a thesis), in which I made up a company that served the BOP in Venezuela and created a brand and packaging system for it. As a non-business person, it was sometimes challenging to follow the book, but it was not overwhelming. I agree with other comments that say that it was a bit technical (especially with all the abbreviations), but it was still approachable.
I'd recommend this not just for business people and entrepreneurs. Poverty is a world-wide issue and this book shows new and innovative ways of dealing with it. We can find uses for this theory in many different realms and disciplines and the theory forces us to think outside of the box. I was especially appreciative of the non-subsidies and the notion that poverty alleviation can come from sustainably profitable operations. I also like the idea of environmental sustainability as a must when dealing with the vast majority of the world as consumers.
I would also recommend "Out of Poverty" by Paul Polack. I liked Prahalad's position better, as Polack falls short in addressing exclusively money as a poverty factor and disregards life quality as something we should address; something that Prahalad does address. But Polack addresses an even poorer segment of the world and we can learn from both theories.
1 of 1 people found the following review helpful:
 Great book for any serious business person, 2008-04-04
This is a great book for anyone serious about expanding their business, or starting their own business. It gives a real look at the world's poor. Every stereotype is wrong.
1 of 1 people found the following review helpful:
 Suspicious, 2008-02-23
The author has noble intentions and some of the arguments are persuasive. But something does not quite add for me:
Solve third world poverty by making everyone consumers? Buy more plastic goods?
Some of the cases are good stories and I am not against the idea...but something is missing here. What about the mass environmental impact?
What about eradicating poverty but increasing impoverishment? Make everyone a consumer, eradicate their customs and culture, Americanize every Third World country by turning its native peoples into consumers. Sounds like a profitable enterprise for the MNCs--but not sure how much "Fortune" will be redistributed to the native peoples. I doubt much.
1 of 1 people found the following review helpful:
Another good book on the forgotten people of the world, 2007-12-04
The author, C.K. Prahalad gives outstanding evidence that working to develop marketing strategies at the bottom of the social pyramid is a profitable business, besides of providing meaningful and practical ways to incorporate millions of excluded people on the modern world economy.
The stories Prahalad includes on his book have more force and prove to be more succesful than the wasteful, gigantic and bureaucratic government programs that have been highly publicized in the past that have resulted as complete failures.
In that sense the idea that Jeffrey Sachs explores on his book "The end of poverty" does not make any sense at all in practical terms, because only piecemeal solutions such as the one developed by Grameen Bank, for example, are the right answers to the quest for economic development.
Prahalad's work goes in tandem with the magnifecent work done by William Easterly on his book "The elusive quest for growth".
Let the people to be free to choose their own exit door from poverty, give them the means to do it by themselves, and not from the world development agencies desks.
1 of 1 people found the following review helpful:
Saving the World, 2007-10-02
The author loves his TLA's (3 letter acronyms)! I wish someone had told me how technical this book was; those with an MBA will get the most out of it. But I love Prahalad's outlook and creativity. Perhaps with a little advice I can take my ideas and come up with a formal business plan.
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