by Peggy Klaus
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| List Price: | $13.95 |
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| Lowest New Price: | $7.46 |
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Product Description
It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognised as one of the most important attributes for getting ahead. But learning to share your talents and successes without coming across as smug or rehearsed is a tricky skill. Now, Peggy Klaus, top communication and leadership coach, has developed a program that will teach anyone to brag - and get away with it. Filled with practical examples of ways in which people in various work-life stages can promote themselves, Klaus teaches readers to communicate strengths and accomplishments without appearing too opportunistic, eager, egotistical or self-aggrandising. Now anyone can communicate with style and substance - in any situation - and walk away shining like the star they are!
Amazon.com Review
Brag! is a whip smart tool kit--one that tampers with our beliefs about humility by defining bragging as an act of authenticity. Peggy Klaus, a Fortune 500 communication coach, sharpened her strategies in Hollywood, "the bragging capitol of the world," where she learned the art of tooting your horn, without blowing it. "To brag is to talk about your best self with pride and passion in a conversational manner." explains Klaus. She includes a snappy "Bragging Dictionary" with highly practical techniques including instructions for the "Bragalogue," a brief memorable elevator pitch and a "Brag bag," the collection of your greatest hits with colorful details that can be easily accessed. Bragging rights and responsibilities are surveyed in a variety of situations: the co-worker who takes credit, techno-bragging online, performance reviews, job interviews and working a room. Klaus peppers her points with examples from her coaching sessions and seminars, sample dialogues and self-assessments. Although several examples may seem too studied, Klaus has much to brag about. This is a book that will change the way you think about the slippery skill of selling yourself. --Barbara Mackoff
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Average Customer Review:
0 of 0 people found the following review helpful:
 A clever guide on how to brag without seeming like a braggart, 2008-11-21
Do you believe that it is unseemly to brag about yourself? Well, Hall of Fame pitching great Dizzy Dean would differ with you. As he said, "It ain't bragging if you done it." Author Peggy Klaus agrees wholeheartedly. In this book extolling bragging, Klaus explains that strategic self-promotion often is the best way to avoid being overlooked (and possibly downsized) in the dog-eat-dog business world. Of course, when you brag, you should not seem to be doing so. Klaus explains how to accomplish this dodge gracefully. getAbstract believes that anyone in business could benefit from Klaus's savvy advice. Just don't be a "brag bomb" and let all that success go to your head.
0 of 0 people found the following review helpful:
 one of today's best business books, 2008-10-28
What's all this nonsense about not being able to stand up and take credit for the great work you do in the workplace? It's a lesson most of learned back in grade school where we were considered impolite for making it known that we were instrumental in the completion of a project or that we had won at something over someone else. Today's young women, I hope, are learning that it's okay to lead. And for the rest of us, those who don't quite know how to stand up without feeling guilty about it, there's Brag!: How to Toot Your Own Horn Without Blowing It.
This book provides not only research in the hows and whys women find it difficult to take credit, but also real-world solutions for how to tackle the problem. Take for example, the issue one woman had who needed to prepare herself quickly for a performance evaluation. This woman had no files or records of her accomplishments, yet the author was able to help this woman map out an action plan. To find out what that plan was, read the book. It could help you, too.
Though the author speaks a great deal about the issues women face in taking credit for their accomplishments, she does also acknowledge that some men suffer from this problem as well. Klaus provides examples of both men and women who have learned how to "brag" and come out on top.
0 of 0 people found the following review helpful:
A quick read with practical advice, 2008-10-14
Peggy Klaus' "Brag! The Art of Tooting Your Own Horn Without Blowing It" is perfect for those of us reluctant to toot our own horn. She effectively addresses long-held beliefs like: "A job well done speaks for itself", "Humility gets you noticed", "BRAG is a four letter word", and "Good girls don't brag". She gives examples, practical tips and exercises for developing memorable stories (bragologues) about yourself and your work. She convincingly argues that opportunities to share your talents without sounding smug are everywhere -- in elevators and airplanes as well as those all important performance reviews and job interviews -- and shows you how to shine. A quick and interesting read filled with practical advice.
5 of 5 people found the following review helpful:
 Good on concept/Poor on skill development, 2007-08-07
This book reads like a really good magazine article - you get hooked on the concept, but leave wanting more. Author does a great job comparing and contrasting specific examples of how to self-promote and provides a guide to preparing your self-promotion pitch. However, it doesn't articulate a specific framework and set of skills that I can draw upon in any situation. I found it hard to identify the take-aways from chapters that were just rolling examples. Overall, helpful for the guide on preparing your pitch and examples, but fails in developing real skills.
5 of 5 people found the following review helpful:
 Good foundation, but weak execution, 2007-07-18
I was excited to read this book based on the everyone's comments. However, by the end I quickly realized it lacked the takeaways one expects.
It talks in length about how to promote yourself, but it fails to drive home the distiction between those who promote gracefully and those that just brag. I was expecting to learn this difference based on the title.
It never happened. So I give it two stars based on some good content, but no more given it misses the mark.
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