by Howard Schultz, Dori Jones Yang
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| List Price: | $15.95 |
| Average Rating: |  |
| Lowest New Price: | $7.26 |
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Product Description
The chairman and Chief Executive Officer of Starbucks tells how he and his team built a small Seattle company into a nationwide business phenomenon through such anti-corporate principles as community-mindedness and employee-ownership. $300,000 ad/promo. Tour."
Amazon.com Review
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."
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Average Customer Review:
0 of 0 people found the following review helpful:
 Inside Story About The Rise Of The Starbucks Coffee Chain , 2008-10-24
I really enjoyed reading this interesting book, written by Howard Schultz, who led Starbucks from a sleepy Pacific Northwest chain into a worldwide phenomenon.
Schultz's book is about more than just a cup of coffee; he writes about having a dream and staying with it, making personal life choices that seem nutty to everyone else - such as quitting a secure job to go work for Starbucks.
I highly recommend this book for business majors and anyone who is thinking about starting their own small business.
0 of 0 people found the following review helpful:
 Wake Up Call, 2008-09-06
This book will awaken the hidden passion within. It shows what you can do if you are passionate about something. Quick read and a page turner every step of the way.
0 of 0 people found the following review helpful:
Fascinating Story- Great Advice, 2008-07-22
I highly recommend this book to all new entrepreneurs and those interested in learning how successful companies are formed. I also know there are alot of people out there who hate Starbucks simply because it exists and succeeded- I challenge you to read this book. The business was created from the ground up by passion and perseverence, and it deserved to succeed, and I hope it continues to succeed for a very long time.
0 of 0 people found the following review helpful:
the starbucks story, 2008-05-06
I found this book extremely interesting from a business perspective. Would recommend this book to anyone who is starting a business or has an interest in finance. Very inspirational
0 of 0 people found the following review helpful:
inspiring book, 2008-04-11
I read many company books. This is one of the gems. Howard did a fantastic job in writing the history of Starbucks, its root, its spirit, and its amazing achievement.
There have been many coffee vendors. Starbucks sprinted from the pack. It actually revolutionized the coffee industry. While the business world has been looking for the next new hi-tech inventions, Howard creatively rejuvenated the coffee drinks by relentlessly pursuing the quality the culture and the experience. He did the mission-impossible in such a traditional industry. After reading this book, you will never look at Starbucks the same way. Yes, you realize that passion and quality can make a huge difference in this crowded world.
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