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| List Price: | $19.95 |
| Average Rating: |  |
| Lowest New Price: | $20.83 |
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Product Description
This is the 50th title in the "HBR" paperback series. It highlights what every company must know to successfully enter and compete in the world's fastest-growing economy. The potential opportunity in China is huge: it is home to a quarter of the world's population, domestic consumer spending in China is growing by up to 10 per cent a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. This book will help multinational corporations and the managers who work in them understand the implications of China's current stage of development and develop strategies for effectively competing in this environment.
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Average Customer Review:
0 of 0 people found the following review helpful:
 Hardly practical, 2008-11-14
A collection of published papers by a range of authors, from management consultants to business school professors. 5 of the 8 papers were published in 2003, using data mostly from early to mid 90s. Unfortunately, much of the analysis no longer make sense. As an example, one of the papers referring China chasing a growth rate of 9 %. In 2008, this growth rate feels like a mild recession. Much of the marketing strategies doesn't translate well to today's China either. In one paper the author advocate using the "official channels" of States sponsored paper, TV and radio programs. Arguing the fancier approach (posters, glitzy commercials, prime space placement, ...etc) and brands marketing has no effect on Chinese consumers. Not sure how much of this was true even when the book was first published in 2004.
0 of 0 people found the following review helpful:
 Havard Business Review, 2007-10-17
The collection seems dated; while several of the articles are helpful, the remaining bulk are consequently more misleading.
2 of 3 people found the following review helpful:
 An excelent reading in my business trips, 2007-07-07
I have been in china for business trips over 7 times and I always use this reading during the air trip(many hours from Puerto Rico to China (22 hours).
And always find something new to apply to my visits for negotiations from this book.
Humberto Torres
Puerto Rico
1 of 3 people found the following review helpful:
Must do reading, 2007-02-17
This is a great complitation of HBR articles on China. A must do reading for anyone seriously interested in doing business in China
6 of 7 people found the following review helpful:
Typical HBR compilation..., 2006-12-27
The articles are, in sum, quite dated and general. Nothing leading edge here as the content is published through the HBS grist mill that greatly enhances the publishing record of their faculty but adds little of current value.
Nevertheless, for the beginner in China, there is some knowledge here, but, again, keep in mind that the business environment in China moves fast and the information here was several years outdated when published.
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