Made to Stick (Introduction and Index): Why Some Ideas Survive and Others Die

by Dan Heath

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Editorial Reviews
Product Description
Your FREE introduction to the six characteristics shared by all successful ideas. What urban legends and movie theater popcorn can tell us about crafting a message that sticks, and the ultimate villain: the Curse of Knowledge.

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All Customer Reviews
Average Customer Review: 3.5 out of 5 stars

0 of 0 people found the following review helpful:

4 out of 5 stars

Informative, 2008-11-16
Although this is just a brief sample of the book, "Made to Stick" explores the reasoning behind why some marketing "sticks" while others don't.

If you are a small business owner, large business owner, or need to do marketing in any form, "Made to Stick" will help you perform that task more effectively. The authors were brilliant to release this introduction as a freebie. Once you've read it, you feel compelled to purchase the entire book.

2 of 2 people found the following review helpful:

2 out of 5 stars

Caveat Emptor - Not complete book, only part, 2008-08-19
This "book" is not a book at all but only part of a book. "Made to Stick (Introduction and Index): Why Some Ideas Survive and Others Die (Kindle Edition)" is what it says, only the Introduction and index and serves merely as a tool to get you to buy the book in serial chapter format at about 2.39 each. {$2.37 * 7(free intro, 6 chapters and an epilogue)=$16.73}

So you see, if you want to buy the book, it would be cheaper to just buy the whole thing (Kindle version)for 9.99 from here (can't post a link, so use this search: "Made to Stick: Why Some Ideas Survive and Others Die (Kindle Edition)"

0 of 1 people found the following review helpful:

4 out of 5 stars

Decent , 2008-07-05
I got this book to see if I knew how to work my Kindle properly and ended up somewhat liking this book! I read it in just a couple of hours it's got some factorial things in there.

1 of 1 people found the following review helpful:

4 out of 5 stars

good, but not great, 2008-06-28
It was a good enough book, but the best parts are in the introduction and the first chapter. The other parts had some nice stuff, but I found myself either skimming or skipping whole pages! I would recommend the free introduction (available right here on amazon) to see how you like it, bu t be warned: the introduction is the best part!

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